BeautyForward®

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    BeautyForward®

    Be one step ahead

    BeautyForward®– Edition II

    Personal Care
    Inspirations

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    Be one step ahead

    OUR NEW FINDINGS
    FOR PERSONAL CARE.

    BeautyForward® is the second edition of our trend guide which sets a new standard in the Personal Care industry. We have been exploring all that surrounds us, to find out what moves people—and how it moves them. It’s our purpose not to impose a direction—but to inspire and rethink our future. The future of new individuals, new every-days, new behaviors and beauty rituals—and finally, new products for the Personal Care sector. We discovered four new trends, which we think, will have a deep impact on the beauty business in the coming year:

    CUSTOM, ORIGIN, REVIVE and BALANCE.

    • CUSTOM

      CUSTOM: Are you looking for individuality and self-expression? more

    • ORIGIN

      ORIGIN: Would you like to stay connected with trusted traditions and ingredients? more

    • REVIVE

      REVIVE: Are you ready to explore new possibilities and reinvented products? more

    • BALANCE

      BALANCE: Do you need to break free from routine by enriching yourself in an indulging escape? more

    BeautyForward®

    Personal Care
    Inspirations

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    Don’t follow trends: set them.

    WHERE WE COME FROM—
    AND WHERE WE ARE HEADING.

    The world of trends isn’t new ground for us. For more than 10 years, we have been exploring all that surrounds us, to find out what moves people—and how it moves them. BeautyForward® is the official trend guide for the Personal Care industry, whose purpose is not to impose a direction—but to inspire us to re-think our future. The future of new individuals, new every-days, new behaviors and rituals—and finally, new products for the Personal Care sector. Welcome to the new. Welcome to BeautyForward®.

    • PURE

      Over-stimulated, over-complicated—it’s time to start over! more

    • LOOK

      »Bling« is back—and fame, glitter and gold count. more

    • CARE

      It’s important to expand your senses—because you never know how good you could feel. more

    • DARE

      I am ambitious, sexy, daring, independent and simply myself. more

    CLA_Nicolas_Lasbistes

    Nicolas Lasbistes

    Global Technical Marketing Manager

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    • Industrial & Consumer Specialties

      The business unit ICS is one of the largest providers of specialty chemicals and application solutions for consumer care and industrial markets. Our science addresses many aspects of daily life: the shampoo that cleaned your hair, the detergent tablet you put in the dishwasher, the bridge you used on your way to work, or the ink on the documents you printed in your office. Groundbreaking technological processes, continuous market changes and increasing competition are constantly changing the global chemical industry. In meeting and anticipating these challenges, we aim to be a leading science-driven company in specialty chemistry - and your preferred partner. more

    • Personal Care

      Benefit from the power of the perfect combination of 5 unique codes. Meet the latest trends to inspire you. Discover creative formulations. Explore sensorial solutions. Learn about the force of innovation. Find out about our passion for sustainability. Uncover the Secret Code of Beauty! more

    • Industrial & Home Care

      Clariant's Industrial & Home Care business is constantly pursuing a way to ease the burden of all this work by developing more practical and efficient products for cloth, floor and dish washing and cleaning, both for home and industrial & institutional care. more

    • Paints and Coatings

      With our long experience and broad product portfolio, we cover your requirements in each step of the value chain for the paints & coatings industry. We supply specialties such as APEO-free emulsifiers and low VOC additives, ensuring the highest performance of your formulation. more

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    Disclaimer:
    This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application. 
    

    * Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.

    * For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.

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    ® 2013 Clariant International Ltd

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