The concept of wellness is a growing consumer trend driving significant change, especially in the personal care industry. Consumers’ interest in wellness is about making choices that contribute towards optimizing their health.
It is a process of awareness that goes beyond the personal to encompass environmental factors. Part of this trend is a growing eco-consciousness that takes account of the planet’s limited resources. This is why today, for more and more people: natural is important and sustainable is a must.
Demand for more sustainable ingredients in personal care products is no longer the exception, but is fast becoming the rule. Consumers have a critical eye on what they apply on their skin, and customers have turned their attention towards finding effective, sustainable solutions that meet this consumer need.
Natural, safe and effective for skin and hair
One of the five codes that make up Clariant’s Secret Code of Beauty - EcoTain® stands for the sustainability, safety and effectiveness of personal care ingredients.
This means using smart processing approaches and finding ways to make ingredients work more efficiently through multi-functionality. Sourcing sustainable raw materials, using less energy to process them and ensuring that processing is safe for everyone who comes into contact with the ingredient are all part of the EcoTain® concept.