CleanForward™ is a new concept for Clariant Home Care. By showing awareness to what moves people around the world, we were able to situate the products of our new range within the context of actual global trends.
We created some remarkable characters representing the lifestyle of each distinguished current, hence giving a face to each trend and a huge identification potential regarding its followers. We then established a CleanForward™-Universe for our different inhabitants to live and interact in, and to facilitate a unique insight to all aspects of the large and diverse home-care market.
Boasting a combination of drying and rinse they master all kind of dirt and are totally uncomplicated to handle.