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Redefining Eden

New self-expression for me

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Redefining
Eden

The lines between male and female are blurring. With the rise in media and blogs celebrating the rejection of gender stereotypes and saluting gender-neutral styles, efforts to codify our new reality are evident in everything from bathroom signs to the gender options on Facebook. This paradigm shift has led to a new growth in gender-neutral beauty products. Beauty brands need to re-evaluate the traditionally “female” products as male skin-and-hair beauty regimens become more complex. The Neutral Facial Cleanser, for example, embraces this shift offering a no-rinse formula that leaves skin cleansed and hydrated for consumers on the go.

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Inspiring
Formulations

SKIN & HAIR POMADE

NEUTRAL FACIAL CLEANSER

After shampooing and drying, massaging hair with this light textured balm mimics skin’s natural repair mechanisms and maintains hair density.

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This cleanser-hydrator combo can take on any type of dirt and is to be lathered on hair or massaged gently on dry, sensitive or mature skin with a wipe or towel. No need to rinse, perfect when out and about.

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My Synchronizer Face Roll On

We designed an anti-fatigue face roll on characterized by a watery and silky sensory. It’s travel-friendly due to its sized and approved for the Chinese market.

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