Welcome to BeautyForward®
Welcome to the New Edition
BeautyForward® is Clariant's trend guide for the Personal Care industry. With the goal of entering into dialogue with potential customers, the guide shows the current trends that inspire new individuals, new every-days, new behaviors and rituals, and finally, new products, textures and formulations for the future of the Personal Care sector.
Be one step ahead
Our new findings for Personal Care
For the third edition of BeautyForward® we explored all that surrounded us to uncover what moves people. Our purpose: to inspire a better future of new individuals, new every-days, new behaviors and beauty rituals—and finally, new products for the Personal Care sector. We discovered four new trends, which we thought would have a deep impact on the beauty business in the upcoming year.
Life is a Journey
For many years she has lived a nomadic lifestyle, travelling from country to country to get more inspiration. Her way of living is based on the freedom of movement and the mind. Dit Cheyenne brings the beauty of an amazing world to the challenging medium of skin. Her tattoos are expressions of who she is: an artist on the road intoxicated by the winds of freedom and curiosity. Dit Cheyenne’s tattoos were the inspiration for Clariant’s trend guide BeautyForward Edition III.