Clariant Banner BeautyForward 2020

Defining Personal Care trends

With BeautyForward®

BeautyForward® is Clariant's trend guide for the Personal Care industry. With the goal of entering into dialogue with potential customers, the guide shows the current trends that inspire new individuals, new every-days, new behaviors and rituals, and finally, new products, textures and formulations for the future of the Personal Care sector.


This year we worked with journalists, influencers, formulators, and marketers to identify trends across the globe, select the ones we believe to be most relevant, and then create formulations that address these trends in the hopes that it can inspire people developing new beauty products. The trends we distilled cater to various target groups ranging from millennials to people aged 55 and up.

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BeautyForward® Previous Editions

Explore the past editions of BeautyForward® that inspired the development of cosmetic products around the globe.



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Darren Fritschy
Darren Fritschy
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Darren Fritschy
Darren Fritschy
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