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Defining Personal Care trends

With BeautyForward®

Welcome to BeautyForward®
Welcome to the New Edition

BeautyForward® is Clariant's trend guide for the Personal Care industry. With the goal of entering into dialogue with potential customers, the guide shows the current trends that inspire new individuals, new every-days, new behaviors and rituals, and finally, new products, textures and formulations for the future of the Personal Care sector.

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BeautyForward®
Edition III

Be one step ahead
Our new findings for Personal Care

For the third edition of BeautyForward® we explored all that surrounded us to uncover what moves people. Our purpose: to inspire a better future of new individuals, new every-days, new behaviors and beauty rituals—and finally, new products for the Personal Care sector. We discovered four new trends, which we thought would have a deep impact on the beauty business in the upcoming year.

  • Blue Gold

    Fresh water is earth’s true gold and the finest beauty products can help preserve it. more

  • #ConsciousBeauty

    Do you desire to enrich the planet with ingredients that lead to a better tomorrow? more

  • Guardian Angel

    From UV rays to mosquitoes, protecting the skin of the ones you love doesn’t have to be that hard. more

  • Redefining Eden

    Beauty has no gender, so why should beauty products have one? more

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Life is a Journey
DIT CHEYENNE

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For many years she has lived a nomadic lifestyle, travelling from country to country to get more inspiration. Her way of living is based on the freedom of movement and the mind. Dit Cheyenne brings the beauty of an amazing world to the challenging medium of skin. Her tattoos are expressions of who she is: an artist on the road intoxicated by the winds of freedom and curiosity. Dit Cheyenne’s tattoos were the inspiration for Clariant’s trend guide BeautyForward Edition III.

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BeautyForward®– Edition II

Personal Care
Inspirations

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  • CUSTOM

    CUSTOM: Are you looking for individuality and self-expression? more

  • ORIGIN

    ORIGIN: Would you like to stay connected with trusted traditions and ingredients? more

  • REVIVE

    REVIVE: Are you ready to explore new possibilities and reinvented products? more

  • BALANCE

    BALANCE: Do you need to break free from routine by enriching yourself in an indulging escape? more

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BeautyForward®

Personal Care
Inspirations

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  • PURE

    Over-stimulated, over-complicated—it’s time to start over! more

  • LOOK

    »Bling« is back—and fame, glitter and gold count. more

  • CARE

    It’s important to expand your senses—because you never know how good you could feel. more

  • DARE

    I am ambitious, sexy, daring, independent and simply myself. more

Nicolas Lasbistes

Nicolas Lasbistes

Global Technical Marketing Manager

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  • Industrial & Consumer Specialties

    The business unit ICS is one of the largest providers of specialty chemicals and application solutions for consumer care and industrial markets. Our science addresses many aspects of daily life and we aim to be a leading science-driven company in specialty chemistry - and your preferred partner. more

  • Personal Care

    Clariant Personal Care offers a complete range of cosmetic ingredients for premium formulations to support hair & skin care globally. more

  • Home Care and Industrial & Institutional Cleaning

    Clariant's Industrial & Home Care business is constantly pursuing a way to ease the burden of all this work by developing more practical and efficient products for cloth, floor and dish washing and cleaning, both for home and industrial & institutional care. more

  • Paints and Coatings

    With our long experience and broad product portfolio, we cover your requirements in each step of the value chain for the paints & coatings industry. We supply specialties such as APEO-free emulsifiers and low VOC additives, ensuring the highest performance of your formulation. more

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Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
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* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
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* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
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© Trademark of Clariant registered in many countries.<br />
® 2013 Clariant International Ltd 

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