Defining Personal Care Trends

with beautyforward®


BeautyForward® is Clariant's trend guide for the Personal Care industry. With the goal of entering into dialogue with potential customers, the guide shows the current trends that inspire new individuals, new every-days, new behaviors and rituals, and finally, new products, textures and formulations for the future of the Personal Care sector.


Celebrating unity and togetherness
Soothe + Cool Facial Serum
Hair to be beautiful Elixir
Where hygiene meets beauty
SanitiZ ‘n’ Care
Solid formats for plastic-free packaging
Nourishing Bath Melt
Hair Necessities Bar


More trends and concepts

Dive into concepts and trends from previous BeautyForward editions inspiring the development of cosmetics products around the globe.



Any questions? Contact us!

Lynna Pili
Lynna Pili
Contact Person
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
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Lynna Pili
Lynna Pili
Contact Person