Global inspirations

Explore the previous editions of BeautyForward® that inspired the development of successful personal care products around the globe.

BeatyForward regional personal care trends

BeautyForward® Edition III 

This BeautyForward® Edition is a journey through the challenges and the beauty of unique regions of the world. Clariant is going from global to local — adapting its high-level trend inspiration into concrete regional formulations.


Edition III

BeautyForward® Edition III

For the third edition of BeautyForward® we explored all that surrounded us to uncover what moves people. Our purpose: to inspire a better future of new individuals, new every-days, new behaviors and beauty rituals—and finally, new products for the Personal Care sector. We discovered four new trends, which we thought would have a deep impact on the beauty business in the upcoming year.

  • Blue Gold

    Fresh water is earth’s true gold and the finest beauty products can help preserve it. more

  • #ConsciousBeauty

    Do you desire to enrich the planet with ingredients that lead to a better tomorrow? more

  • Guardian Angel

    From UV rays to mosquitoes, protecting the skin of the ones you love doesn’t have to be that hard. more

  • Redefining Eden

    Beauty has no gender, so why should beauty products have one? more

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Life is a Journey


For many years she has lived a nomadic lifestyle, travelling from country to country to get more inspiration. Her way of living is based on the freedom of movement and the mind. Dit Cheyenne brings the beauty of an amazing world to the challenging medium of skin. Her tattoos are expressions of who she is: an artist on the road intoxicated by the winds of freedom and curiosity. Dit Cheyenne’s tattoos were the inspiration for Clariant’s trend guide BeautyForward Edition III.

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    CUSTOM: Are you looking for individuality and self-expression? more


    ORIGIN: Would you like to stay connected with trusted traditions and ingredients? more


    REVIVE: Are you ready to explore new possibilities and reinvented products? more


    BALANCE: Do you need to break free from routine by enriching yourself in an indulging escape? more




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  • PURE

    Over-stimulated, over-complicated—it’s time to start over! more

  • LOOK

    »Bling« is back—and fame, glitter and gold count. more

  • CARE

    It’s important to expand your senses—because you never know how good you could feel. more

  • DARE

    I am ambitious, sexy, daring, independent and simply myself. more

Darren Fritschy
Darren Fritschy
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Darren Fritschy
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