Advanced hair care

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Why damaged and dry hair?

Hair is the natural crown of beauty – yet not an easy one to wear. While most of its splendidness derives from its complex and fascinating structure, it is also that hyper-fine constitution that amplifies its vulnerability. And the world that surrounds us is turning things even more complicated. Heat, cold, sun, stress, wind or weather, all possible damaging factors that our hair must nevertheless face on a daily base.


From Science to Beauty

With Genadvance®, Clariant now offers a solution to the problem, that due to meticulous research and a whole new scientific approach yields the potential to revolutionize the global hair care market. And since there is no hair alike, a single solution cannot exist either. This is why the Genadvance® advanced hair care range consists of three hair conditioning ingredients each targeting different hair issues: Life for dull hair, Repair for damaged hair and Hydra for dry hair.

Unveil inspiring Hair Care formulations and order your sample

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Hair conditioning ingredients Free Webinar
  • New Genadvance® conditioners respond to dull, extremely damaged and naturally dry hair
  • Specialized solutions to inspire formulators to create new hair conditioning products
  • Mode of action and proof of performance related to hair revitalizing, repair and moisturization

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Darren Fritschy
Darren Fritschy
Contact Person

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Darren Fritschy
Darren Fritschy
Contact Person
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
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* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
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* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
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