What’s driving us? Envisioning a call from nature is about taking ownership of our actions and providing high-performing green technologies and inspiring solutions.
Clariant Naturals provides a new platform that makes it easier for manufacturers to find the natural ingredients they need and label their products. The platform bases its definition of »natural« on ISO 16128, a straightforward, internationally agreed standard that uses the widely accepted RCI as its main metric.
While taking this well-established ISO norm as its basic framework, Clariant goes beyond mere RCI calculation by investing in responsibly sourced solutions and developing green high-performance alternatives. They constitute the two pillars that the Naturals platform rests on: Origins and Green Performers.
Transparent supply chains and biomes diversity
As one of the main pillars of the Naturals platform, Origins celebrates both the wealth of global biodiversity and the magic of local roots. It uses Clariant’s extensive worldwide network of local partners to provide access to a whole new world of exotic biomes and age-old plant knowledge, complemented by transparent sourcing, responsible cultivation, and fascinating narratives.
Sold under Clariant’s acclaimed Plantasens® brand, the offering includes 100% natural oils, butters, serums and extracts from Brazil, Africa, the Mediterranean, Indonesia and Australia, and is constantly expanded with other captivating ingredients from new locations. Origins combines caring for the world with providing good care for skin and hair – and carries the product-enhancing allure of distant soils, stories and horizons.
While Origins gives access to the world’s ancient natural heritage, our Green Performers provide a powerful antidote to the myth that natural means less sophisticated in terms of function.
The Green Performers range is composed by more than 50 ingredients that offers substantiated sustainable technologies for key building blocks of cosmetic formulations.
Our ambition is to continue developing and expanding these green technologies so formulators can create cosmetics with even higher RCIs – and no compromise in performance.
Our Natural solution
Bio-based surfactants Glucotain range Emollients Plantasens Emulsifiers Plantasens & Hostacerin Hair Conditioners Genadvance Hydra Pearlizers Perlogen SF Preservatives Nipaguard SC range Boosters Velsan SC Silicone alternatives Plantasens Flash / Olive LD
Natural, safe and effective for skin and hair
EcoTain® stands for the sustainability, safety and effectiveness of personal care ingredients. This means using smart processing approaches and finding ways to make ingredients work more efficiently through multi-functionality. Learn more about our EcoTain products below.