Dive into a treasure chest of possibilities
For this year’s in-cosmetics Global we were pulling out all the stops to empower beauty formulators with the inspiration and novel, sustainable gems they need to revolutionize hair care and advance skin care.
Through sample formulations, visitors to the Clariant booth were able to experience first-hand the benefits of our brand new hair conditioning ingredients for customizing shampoos, conditioners, masks and more. Plus we unveiled a new and innovative natural active ingredient to combat skin fatigue, inspired by the works of the 2017 Nobel Prize for Medicine or Physiology.

Genadvance™ Life
Hair vitality
GENADVANCE™ LIFE
Experience Genadvance™ Life and request a sample here
Genadvance™ Hydra
Natural hair moisturizer
GENADVANCE™ HYDRA
Genadvance™ Repair
Enhancing hair strength
Genadvance™ Repair
Advanced hair care
GENADVANCE®
Clariant confronts hair’s vulnerability head-on with a range of new hair conditioning ingredients that offer fresh solutions to the stresses hair faces on a daily basis. Meticulous research and a whole new scientific approach yields the potential to revolutionize the global hair care market. New hair conditioning formulations at the booth will give show visitors the chance to feel the difference.
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ACTIVE INGREDIENTS
Discover our new active ingredient via augmented reality.
Inspired by Nobel Prize, B-Circadin™ resynchronizes the skin’s well being clock: the circadian rhythm
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Emotional Interaction
Conference Sessions
Lectures

DR. KATARZYNA KITA-TOKARCZYK
TUESDAY, 17 APRIL
13:50–14:20, THEATER 2
New customised solution for hair conditoining

ALEXANDRE LAPEYRE
WEDNESDAY, 18 APRIL,10:10–10:40, THEATRE 1
The first Nobel Prize inspired active ingredient

ALEKSANDRA ZMIRIC
WEDNESDAY, 18 APRIL15:30–16:00, THEATER 2
The disruption of rinse-off formulations - The sustainable multifunctional front runners
BeautyForward® is Clariant's trend guide for the Personal Care industry. With the goal of entering into dialogue with potential customers, the guide shows the current trends that inspire new individuals, new every-days, new behaviors and rituals, and finally, new products, textures and formulations for the future of the Personal Care sector.
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Dear Editors, to register for the media event on Monday, April 16th please contact Stefanie Nehlsen.