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2021 - 2023 Automotive Trendbook



A century of colors reflected in Automotive history

Clariant’s global 2021–2023 Automotive Trendbook takes a deep look into the development of car colors over the last 100 years and presents the colors that we predict will be popular in the coming years. How will digitalization and urbanization affect color preferences? How can clever and innovative color formulation support, or even drive these trends?

Read our new 2021 – 2023 Automotive Trendbook to discover our predictions!

»We have observed a global color megatrend towards achromatic car colors since the beginning of the millennium. Now it’s time for chromatic shades to stand out and add more color.«

Bernhard StengelRutkowski,
Senior Global Technical Marketing Manager at Clariant


Spearheading color trend forecasting for the automotive industry

Clariant, as a pigment producer, is recognized for its trend forecasting for the automotive industry. The collection of automotive styling shades in the biennial Automotive Styling Shades Trendbook is based on our observations of social trends, color popularity and industry developments. Focusing entirely on the automotive industry, our experts keep a close eye on current trends such as e-cars and explore new solutions and emerging coatings technologies that enable us to develop new color styling.

Since the beginning of the new millennium, about 75% of cars are either Black, Silver/Gray or White, all over the globe. However, experts are predicting colors bursting onto our roads in the future, including those with head-turning novel effects. How will the megatrends of urbanization and digitalization shift the focus of color preferences and affect methods of application? What will the smart cars of the 2020s look like?

Top Trending Colors

  • Hostaperm Red D2G 70

    Hostaperm Red D2G 70 is a brillant red pigment with excellent durability and good opacity. more

  • Hostaperm Scarlet GO transp.

    Transparent version of Hostaperm Scarlet GO with very similar fastness properties. Distincly greater tinctorial strength in some paint systems. Particulary recommended for metallic paints. more

  • Hostaperm Red P2GL-WD

    Hostaperm Red P2GL-WD is a highly transparent, yellowish, pure red pigment with outstanding light and weathering fastness. more

Discover more Automotive Coatings

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We can deliver solutions that address individual color requirements, providing vibrant and translucent colors with high-performance, and durability.

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