When it comes to consumer purchasing behavior, packaging – and especially its color – plays a major role in influencing choices and reinforcing brand recognition. Light, modern, and highly recyclable, plastic is still the safest way to guarantee the freshness and quality of products, especially consumables. Today, when the focus is on developing new, sustainable packaging solutions, what are the challenges facing the packaging industry?
Search here for Pigments and more
Colorants for food packaging
Food packaging is one of the most challenging applications for colorants. Colorants used in polymers in food packaging are required to comply with strict regulations for food packaging coloration. Clariant’s wide range of high-performance organic pigments, polymer soluble dyes, and optical brighteners fulfill strict regulations and safety laws for food packaging coloration (including FDA, EU 10/2011, GB9685-2016), while ensuring the product remains eye-catching and attractive to the end-consumer. Whatever your application, we’re here to help you create the tailor-made solution that will get the highest possible color strength and durability out of the pigments you choose.
Colorants for non-food packaging
Today’s outstanding challenge for the non-food packaging industry is to make products that are attractive and recognizable, while minimizing their impact on the environment. In a complex production process, where the choice of pigment has a crucial influence on the processability of the masterbatch and the behavior of the finished article, Clariant has the expertise to support you in selecting exactly the high-performance organic pigment, polymer soluble dye, or optical brightener for your purposes. Our colorants are known industry wide for their excellent dispersion properties, boosting color and allowing for good processing during injection molding, blow molding, and extrusion.