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When it comes to consumer purchasing behavior, packaging – and especially its color – plays a major role in influencing choices and reinforcing brand recognition. Light, modern, and highly recyclable, plastic is still the safest way to guarantee the freshness and quality of products, especially consumables. Today, when the focus is on developing new, sustainable packaging solutions, what are the challenges facing the packaging industry?

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Colorants for food packaging

Food packaging is one of the most challenging applications for colorants. Colorants used in polymers in food packaging are required to comply with strict regulations for food packaging coloration. Clariant’s wide range of high-performance organic pigments, polymer soluble dyes, and optical brighteners fulfill strict regulations and safety laws for food packaging coloration (including FDA, EU 10/2011, GB9685-2016), while ensuring the product remains eye-catching and attractive to the end-consumer. Whatever your application, we’re here to help you create the tailor-made solution that will get the highest possible color strength and durability out of the pigments you choose.
Clariant Image Packaging Colorants for Food Packaging 2019

Colorants for non-food packaging

Today’s outstanding challenge for the non-food packaging industry is to make products that are attractive and recognizable, while minimizing their impact on the environment. In a complex production process, where the choice of pigment has a crucial influence on the processability of the masterbatch and the behavior of the finished article, Clariant has the expertise to support you in selecting exactly the high-performance organic pigment, polymer soluble dye, or optical brightener for your purposes. Our colorants are known industry wide for their excellent dispersion properties, boosting color and allowing for good processing during injection molding, blow molding, and extrusion.

Clariant Image Packaging Colorants for Non Food Packaging 2019

Discover our top products and new Pigments Finder

  • Biodegradable Polymers

    Clariant has developed an innovative range colorants for biodegradable plastics to appeal customers without affecting compostability. Learn more.

  • NIR detectable black colorants for plastics

    Clariant has developed three new black colorants which allow the identification of the polymer by the NIR sorting devices. Learn more.

  • Quinacridone Organic Pigments

    High tinting strength, outstanding fastness properties and as durable as petrochemical-based pigments.

  • Pigments Finder

    Identify exactly the right product for your application and requirements. We offer one of the widest selections of colorants – right across the spectrum.



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Explore our pigments, pigment preparations and dyes

  • Consumer Goods

    Whether you’re manufacturing plastics for toys, sport articles, electronics or textiles, you need sustainable solutions that meet strict safety requirements.

  • Applications

    From coatings and plastics, to personal care, seed treatment, latex and leather – you’ll find the performance and quality you expect for your specific application.

  • Technical Services

    We support with general, application-specific and local regulations, as well as safety. Where required, we offer our customers technical training and support


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