Corporate Lawyer By Day, Baby Product Entrepreneur By Night

HOW GAAYATHRI PERIASAMI LAUNCHED HER STARTUP (WHICH USES CLARIANT’S ECO-FRIENDLY PIGMENTS)

Mother-of-two Gaayathri Periasami is a corporate lawyer and compliance manager who grew up in Singapore and currently lives in Australia. Although adventurous and open-minded, one thing she never imagined doing was starting an eco-friendly baby company as a side hustle. We caught up with Gaayathri, or GG as her friends call her, to learn more about her entrepreneurial journey.

 
"I used to not care at all about what I slept on, but when you become a mom, you care about every little thing that your baby is touching or holding."

BabyPeppers_Workshop_Compressed

An image of the manufacturing facilities with whom Baby Peppers partners.

What made you decide to start Baby Peppers?

GP: It’s funny because I always thought I would get into food or fashion, but motherhood changes you. During my maternity leave, when I was shopping for bedding for my first son, I was very disappointed by the low quality fabrics in general stores. I found some good ones online but they were really expensive, and not all companies disclosed the raw materials that are used.

I used to not care at all about what I slept on, but when you become a mom, you care about every little thing that your baby is touching or holding. So I wanted to provide safe, high quality bedding for newborns that have also been produced in a sustainable way. Being of Indian heritage, I thought about the hand looming, block printing, and other slow fashion aspects of the products we grew up with and started to look for manufacturers that could provide this.

What was most important to you when setting up Baby Peppers?

GP: First, I wanted Baby Peppers to contribute to social change. Our products are not manufactured in sweatshops or large factories but crafted in small working studios or the artisans’ homes, providing the makers with fair wages and a positive impact to their families and broader community. Second, I wanted to ensure the use of sustainable materials. I made sure that the artisan workshop I worked with could disclose the kinds of dyes they use for the block prints and I was so surprised that they were so transparent with not only this information, but also other raw materials such as the cotton and threads.

When the workshop mentioned it uses Clariant pigments for their dyes, I didn’t know much about the product so I googled the company and was so surprised by the amount of transparency behind Clariant’s processes and ingredients as detailed on their website, and by the innovation and sustainable elements that goes into their pigments.

BabyPeppers_Gaayathripic_square_compressed

Why do you put such a great emphasis on the dyes used in your products?

GP: When I first started my business, I was appalled to find that the Australian Competition and Consumer Commission (ACCC) had just recalled 121,000 items of children’s clothing and bedding textiles from various Australian companies. The bedding materials were found to contain a carcinogenic fabric dye and this was only picked up after a recommendation from the National Industrial Chemicals association to ACCC to test a sample of the items flagged.

I think it is absolutely crucial that businesses are transparent about what sort of dyes are used in their textiles especially if it is for newborns or infants as they have extremely delicate skin, 30% thinner than an adult human’s. This is why we are incredibly lucky to work with Clariant who is an industry leader at the forefront of optimal environmental, health and safety performance and ecological sustainability.

Why “Baby Peppers”?

GP: If our brand was a person, you could easily tell that it would be a little toddler who is super cheeky, has a colourful and vibrant personality, really dynamic and eager to share a story with the world. Somehow Baby Peppers just popped into my mind. I mentioned this new name to my family and they totally loved it.

What was your biggest challenge?

GP: The biggest challenge is putting the products in front of the right audience. Trying to garner as much as reach and exposure as possible without spending top dollars. That and coordinating with various partners from across the globe without the ability to travel since I had just given birth.

Which ones are your best sellers and why do you think they are?

GP: Oh this is a hard one! I love all our products but our best sellers have to be our dohars and bamboo blankets. The dohars are the softest blankets I have ever used in my life. They are made from three layers of the softest cotton voile and they have a multitude of uses. Swaddles, tummy time, burp clothes, stroller blankets, and they get softer with each wash.

Three years after my first son was born, I am now using them for my second son so they are really long-lasting which is a critical component of slow fashion so I can see why they sell so well. The second best-seller would have to be our bamboo blankets. Our bamboo blankets have been the biggest project to date. From the numerous proofs of illustrations, to the wooden block carvings, to getting the dyes on the bamboo fabric perfectly.

To learn more about where you can find Baby Peppers products, check out their website.

BabyPeppers_Blanket_Square_compressed
Alissa Lorentz

Alissa Lorentz

Contact Person

Request to Clariant

Please enter your contact information so we are able to process your request. Thank you for your interest.

Your Name

 

Your Email

Your Company

Country

Message

  • Pigments

    Business Unit

    Clariant’s Business Unit Pigments is a leading global provider of organic pigments, pigment preparations and dyes used in coatings, printing, plastics, consumer products and other special applications. Our broad portfolio includes high-performance pigments and dyes to meet the exacting demands for automotive, industrial and architectural coatings, for the plastics industry, for special applications as well as colorants used in traditional printing, and inkjet and laser printers. more

  • ED Pigments

    Moving forward through sustainable colors

    On the road to eco-friendliness, we tend to take those things for granted that cross our path every day. Take road markings, for example. We’ve become so accustomed to having them point us in the right direction—and keep us safe—that we only miss them when they are not there. To prevent millions of tons of paints and pigments from being needed to demarcate lanes, how can we produce paints sustainably when the demand is so high? more

Subscribe

Your Email *

Request to Clariant

Please enter your contact information so we are able to process your request. Thank you for your interest.

Your Name

 

Your Email

Your Company

Country

Message

Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
<br />
* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
<br />
* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
<br />
© Trademark of Clariant registered in many countries.<br />
® 2013 Clariant International Ltd 

You are about to leave the Clariant domain

The link you activated will take you outside the Clariant site in about 10 seconds. If you want to stop this, press "Cancel".