Sustainability Designators in Product Names


Being aware of what we use and consume is no passing trend. Global challenges such as climate change are heightening the expectations of consumers, stakeholders and the general public when it comes to sustainable consumption and production.

Clariant is constantly developing its portfolio to add value. Our Portfolio Value Program (PVP) system was developed with its core elements – a criteria catalog and screening process – to bring forward verifiable sustainability benefits and drive ongoing portfolio improvement.

This system enables us to continuously identify and strengthen opportunities for value chain collaboration, engage in dialog with customers and stakeholders, and further add value with sustainability. It is the basis for substantiating specific benefits and for the identification of possible EcoTain® – sustainability excellence – products and solutions. It is also used to identify products that carry sustainability trade names or designators.

Clear sustainability advantages


Clariant’s product sustainability designators help orient customers and value chains to the sustainability benefits of our products and solutions. They can be found across our sustainable product portfolio and target particular market and customer needs.

As well as meeting minimum market expectations on sustainability, products and solutions distinguished with sustainability designators deliver confirmed contributions in some particularly important sustainability areas, for example, renewable resource-based ingredients, plastics recycling and circularity, and water savings.



Found on products and solutions that support customers and/or the value chain in saving at least 20% water in the direct or end use of their products



Found on products and solutions featuring significant content based on renewable resources with mass-balance certification or real renewable content (at least 50% RCI – Renewable Carbon Index)



Found on products with the primary purpose to support the reduction, re-use or recycling of plastic products demonstrating a beneficial and validated performance



Found on products and solutions containing real renewable content (at least 98% RCI)

To learn more about our sustainable products and solutions and how they can benefit you, please contact Clariant

  • EcoTain®

    The journey to a better tomorrow starts by addressing challenges today. We live in a world today faced with a growing number of critical issues and increasing demands. At Clariant, we see ourselves on a long journey. A journey, on which we meet challenges through changes to our way of thinking—and to our way of acting at every level from the individual, environmental and societal to the economic. more

  • EcoCircle

    EcoCircle is our initiative for supporting the transition of the one-way plastics value chain to a circular plastics economy. more

  • AddWorks® PKG 906 Circle

    AddWorks PKG 906 Circle is a Clariant proprietary polymer stabilizer composition used to increase plastic waste recycling in polyolefin film manufacturing. It is particularly well suited for BOPP production, while also applicable to cast and blown film process. It allows to use increased amounts of recycled resin or film during the film manufacturing process without loss of film quality or production efficiency. more

  • Licocare® RBW Vita

    Based on renewable crude rice bran wax, Licocare® RBW Vita additives function as highly effective lubricants and dispersion aids. more

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Fabienne Knecht
Fabienne Knecht
Corporate Sustainability Affairs
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