Our distinctive colors
While we are creating a more engaging and progressive brand design on the core level, we also want to stay true to our heritage when talking about our products and services. So our colour code is clear and functional to create a unique brand experience through all of our touchpoints.
COLORSDivision Level
In addition to black and white, the division level uses turquoise in two different shades. The background is always white or the key visual is fully in the background. Turquoise 02 is only used for the outline Spark.
Name HEX RGB CMYK Text Color Usecase Turquoise 01 #CBE7EA 203, 231, 234 15, 0, 8, 0 Black Infoboxes Turquoise 02 #9ED6DB 158, 214, 219 42, 0, 17, 0 - Outline Spark
COLORSCategory level
Within the Category Level there are three colors, each of them belongs to one of the categories. However, the colors should only be used very discretely, for example, to highlight individual areas in a product portfolio.
Name Description HEX RGB CMYK Text Color Orange 02 Natural Origin #FFBF85 255, 191, 133 0, 32, 52, 0 Black Turquoise 04 Active Ingredients #37B4B9 55, 180, 185 75, 9, 35, 12 Black Blue 03 Functional Ingredients #92B2F7 146, 178, 247 47, 26, 0, 0 Black
IMAGERYProduct Family Level
Each product family has its separated color to communicate the products within. These colors are reserved for the use only within the product level and should not be used for other applications.
Functional Ingredients
Name Description HEX RGB CMYK Text Color Peach 03 Emulsifiers #F29D85 242, 157, 133 0, 48, 45, 0 Black Peach 05 Encapsulation Solutions #EA633E 234, 99, 62 2, 72, 77, 0 Black Blue 05 Gelling Agents #598AF3 89, 138, 243 67, 39, 0, 0 Black Natural Origins
Name Description HEX RGB CMYK Text Color Orange 05 Oils & Butters #D77314 215, 115, 20 12, 62, 99, 2 Black Green 06 Clays & Exfoliants #3A8642 58, 134, 66 78, 24, 91, 8 White Active Ingredients
Name Description HEX RGB CMYK Text Color Orange 01 Complexion & Brightening #FFDAB8 255, 218, 184 0, 19, 31, 0 Black Orange 03 Sun Care & Sunless Tanning #F69D4C 246, 157, 76 0, 46, 74, 0 Black Orange 07 Hair & Scalp Care #86480D 134, 72, 13 31, 69, 100, 3 White Red 01 Soothing #FCD9DD 252, 217, 221 0, 21, 8, 0 Black Red 03 Anti-Aging #F798A1 247, 152, 161 66, 42, 0, 0 Black Red 06 Beauty From Within #ED091F 237, 9, 31 0, 97, 87, 0 White Lilac 04 Sebum Regulation / Acne Prone Skin #ED7DCA 237, 125, 202 14, 61, 0, 0 Black Purple 06 Anti Stress / Well-Being #A15BB3 161, 91, 179 48, 72, 0, 0 White Green 03 Slimming / Anti-Cellulite & Stretch Marks #80C287 128, 194, 135 55, 0, 59, 0 Black Turquoise 03 Eye Care #63C1CA 99, 193, 202 60, 0, 24, 0 Black Ocean 02 Moisturizing #94D2FF 148, 210, 255 43, 6, 0, 0 Black Ocean 07 Detox / Anti-Pollution #025A9A 2, 90, 154 94, 63, 11, 15 White Grey 02 Stabilized Active Ingredients #CCCCCC 204, 204, 204 23, 17, 18, 1 Black Sand 04 Desquamation, Exfoliation & Resurfacing #CC9B52 204, 155, 82 18, 39, 73, 7 Black
