Translated from Zulu, the word ‘Ubuntu’ means ‘I am because we are.’ It reflects the fundamental human need for togetherness, to feel we are accepted, and part of a community. Whilst demand for togetherness prevails, social restrictions make it more challenging to achieve. Thus, activities instilling a sense of community are valued more highly, linked with a sense of happiness and support. Consumers increasingly focus on commonalities with others, striving to feel senses of unity and belonging. In response, cosmetic brands are providing products that address widespread and relatable needs, with emphasis on togetherness in the ‘New Normal’ and experiences shared by many.


Formulation take-away: focus on community-wide characteristics of the ‘New Normal’, specifically those linked to togetherness, such as skincare for mask-wearing and at-home hair care

Clariant Formulations

Explore our formulations and click on the highlight ingredients to download technical data or request a sample.

Skin care for mask-wearing

Soothe + Cool Facial Serum

This soothing serum is packed with actives and emollients ensuring moisturized, hydrated, and protected skin. Its lightweight texture and rapid absorption ensure it goes on smoothly, providing immediate relief from mask-induced skin irritation.

Key aspects:

  • Hydrating
  • Moisturizing
  • Soothing
  • Anti-irritation
  • Refreshing
  • Smoothing
  • Improves skin barrier function
  • Immediate and long-term moisturizing effect

Key ingredients:


At-home hair treatment

Hair to be beautiful Elixir

Bringing the luxury of the salon home, this liquid butter leaves hair instantly nourished and shinier — it is suitable for use on all hair textures. Facilitated by a dropper, it may be applied on the lengths of the hair as a leave-on treatment or to the roots as a pre-wash.

Key aspects:

  • Very nourishing
  • Brings shine to hair
  • Immediate results
  • Suitable for use on all hair types
  • Easy application
  • Natural, COSMOS approved preservative

Key Ingredients:

Discover the other trends

  • Hygiene Beauty

    Consumer behavior has shifted towards more frequent hand washing, due to its role in slowing the spread of pathogens. With higher weighted importance on hand hygiene and growing sales of hand cleansing products, an increasing variety of brands is now involved in their supply and launch. This has given rise to impressive innovation and expansion. Hand sanitizers and cleansers are becoming increasingly luxurious and technologically advanced, showcased by the rising number of launches of such products featuring moisturizing and longer-lasting claims. more

  • Beauty Unwrapped

    Plastic pollution is widely viewed as one of the most pressing environmental issues, resultantly, the packaging of cosmetic and personal care products is under increasing scrutiny. With the responsibility to package products sustainably placed on brands, solid formulations are becoming one of the most viable enablers for reducing plastic. As concentrates, solid products provide more use per unit of volume of product, thereby reducing packaging demands. With reduced water content in formulations, solid products additionally open the door to alternative packaging choices such as cardboard, or cork. In turn, this also provides branding benefits: with fewer consumers buying in shops, packaging viewed on delivery becomes a first impression of a brand and a chance to communicate ethical brand values. more

Any Questions? Contact us!

Daniela Eiselin
Daniela Eiselin
Contact Person

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This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
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