The concept of wellness is a growing consumer trend driving significant change, especially in the personal care industry. Consumers’ interest in wellness is about making choices that contribute towards optimizing their health.

It is a process of awareness that goes beyond the personal to encompass environmental factors. Part of this trend is a growing eco-consciousness that takes account of the planet’s limited resources. This is why today, for more and more people: natural is important and sustainable is a must.

Demand for more sustainable ingredients in personal care products is no longer the exception, but is fast becoming the rule. Consumers have a critical eye on what they apply on their skin, and customers have turned their attention towards finding effective, sustainable solutions that meet this consumer need.

Natural, safe and effective for skin and hair

One of the five codes that make up Clariant’s Secret Code of Beauty - EcoTain® stands for the sustainability, safety and effectiveness of personal care ingredients.

This means using smart processing approaches and finding ways to make ingredients work more efficiently through multi-functionality. Sourcing sustainable raw materials, using less energy to process them and ensuring that processing is safe for everyone who comes into contact with the ingredient are all part of the EcoTain® concept.

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With EcoTain®, Clariant is setting high standard for sustainable ingredients from initial design through production to application in the final product.

EcoTain® products in personal care

Clariant’s Personal Care segment at business unit Industrial & Consumer Specialties (ICS) is one of the firsts that applied for the EcoTain® label and underwent the approval process. More than 25 products have been awarded in the meanwhile. New sustainable ingredients are currently in the pipeline and will soon be launched under the EcoTain® label.

Learn more about EcoTain® at Clariant.

Darren Fritschy
Darren Fritschy
Contact Person

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EcoTain® products in personal care

  • Genagen KB

    Genagen KB is an amphoteric mild surfactant with synergistic thickening properties and good skin compatibility, especially in combination with anionic surfactants. The ingredient is highly suitable for shampoos, bubble bath products and shower gels, generally formulated in combination with other surfactants. Genagen KB helps to reduce – or can even eliminate – the need for other thickeners. Further, it provides superior foaming performance compared to Cocoamidopropyl Betaine. more

  • Hostapon CGN

    Hostapon CGN is a very mild anionic surfactant based on a natural amino acid and coconut oil giving an excellent skin feel in shower gels and facial & body washes. more

  • Nipaguard SCE

    Nipaguard SCE is a broad spectrum antimicrobial agent comprised of a synergistic blend of benzoic acid in Velsan SC (INCI: Sorbitan Caprylate) and propanediol. The product exhibits microbial activity against a wide range of bacteria, yeast and molds. Nipaguard SCE is Ecocert certified, which makes it ideal for preservation of cosmetic products with “natural”claims. more

  • Perlogen SF 3000

    Perlogen SF 3000 (INCI: Aqua, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine) is a cold-processable, liquid pearlizer for rinse-off products, winner of the Henkel Best Innovation Contributor Beauty Care Award 2017. It delivers excellent silky shine to shampoos at low use concentrations due to a special manufacturing process. more

  • Plantasens Emulsifier CCT

    Provides a simple system to create emulsions in a cold process from an easy-to-use concentrate based on patented NanoCon Technology. Based on its compatibility with most oils or oil soluble ingredients as well as with water and water soluble ones, it can be used as an emulsifier. An emulsion is formed spontaneously as soon as water is added - adjustable to creams, lotions, wet wipes and low viscous, sprayable emulsions. INCI: Caprylic/Capric Triglyceride (and) Water (and) Glycerin (and) Lauryl Glucoside (and) Sodium Lauroyl Lactylate (and) Glyceryl Stearate (and) Cetearyl Alcohol (and) Sodium Stearoyl Lactylate more

  • Plantasens Emulsifier DGI

    A natural PEG-free emulsifier based on a patented technology. In combination with other emulsifiers or co-emulsifiers it allows a wide range of w/o textures due to its high emulsifying effect. Emulsions obtained with Plantasens Emulsifier DGI (INCI: Polyglyceryl-2 Sesquiisostearate) have very good spreading properties on the skin and provide a cushony after-feel. more

  • Plantasens Emulsifier SFO

    This is a natural co-emulsifier for o/w emulsions based on vegetable, renewable, and GMO-free sources. Excellent stabilizing properties in cream body washes and contributes to a supple texture in a wide variety of skin care products, ranging from very economic products to high-end formulations. INCI: Sunflower Seed Oil Sorbitol Esters. more

  • Plantasens Olive LD

    Plantasens Olive LD (INCI: Hydrogenated Ethylhexyl Olivate (and) Hydrogenated Olive Oil Unsaponifiables) is a natural, very stable emollient which provides a premium sensory in numerous skin care and hair care products. The outstanding sensory profile makes it a sensorial alternative for dimethicone, and its very good solubilization power for crystalline UV filters makes it an an ideal choice for sun care applications. more

  • Plantasens Olive Squalane

    Plantasens Olive Squalane is 100% olive origin and gives a soft and conditioned skin without greasy after feel. more

  • Velsan AS

    Velsan AS (INCI: p-Anisic Acid) is a multifunctional ingredient for skin and hair care products. more

  • Velsan SC

    Velsan SC (INCI: Sorbitan Caprylate) is a rheology modifier, emulsifier and preservative booster in skin care products.For more details see our Innovation Spotlight video. more

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Daniela Eiselin
Daniela Eiselin
Contact Person
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
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