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DISCOVER ECOTAIN


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01 

The journey to a better tomorrow

STARTS BY ADDRESSING CHALLENGES TODAY

We live in a world today faced with a growing number of critical issues and increasing demands. At Clariant, we see ourselves on a long journey. A journey, on which we meet challenges through changes to our way of thinking—and to our way of acting at every level from the individual, environmental and societal to the economic.
01 

The journey to a better tomorrow

STARTS BY ADDRESSING CHALLENGES TODAY

We live in a world today faced with a growing number of critical issues and increasing demands. At Clariant, we see ourselves on a long journey. A journey, on which we meet challenges through changes to our way of thinking—and to our way of acting at every level from the individual, environmental and societal to the economic.
02 

How do sustainability efforts become credible?

AN EXPERT KNOWS THE ANSWER

We spoke to the Director of the Collaborating Centre on Sustainable Consumption
and Production Michael Kuhndt about the evolution of sustainability awareness
in the chemical industry and the CSCP’s role within.

»The ultimate goal is to support
a sustainable
society that
lives well within
the means
of one planet.«

MICHAEL KUHNDT Director of the collaborating centre on sustainable consumption and production
michael_kuhndt_klein

The industry is nearly unanimous in communicating that it places great importance on sustainability. Generally speaking, how serious do companies mean it?
There are still gaps between communication and achievement but companies now take the topic very seriously indeed. This is primarily due to the fact that sustainability issues already impact their bottom line and are vital to the future ability to meet customer and societal needs. For leading companies, sustainability is already a field where competition and innovation flourish. The benchmark will continue to be raised.

What exactly does the CSCP do?
We are a »Think and Do Tank« aiming to mainstream sustainability through a combination of research, advice and facilitation with different stakeholders. Our work is broadly split into three areas: sustainable products and services; sustainable business and entrepreneurship; and sustainable lifestyles. The ultimate goal is to support a sustainable society that lives well within our planet’s means.

You often work as an intermediary between the industry, civil society organizations and NGOs. How are you able to find common ground?
The emphasis on collaboration in our name is no coincidence. Our credibility to all stakeholders, including policy NGOs and research communities, comes from our neutrality, our non-profit status and our reputation for working towards joint solutions. This enables constructive dialogue and an atmosphere of trust. Ultimately, these groups share similar challenges but only when strategies are aligned can we achieve the scale of change needed.


What convinced you to collaborate with Clariant on the development of a sustainability screening process?
We are very careful with which companies we work. Our collaboration with Clariant made sense because their sustainability strategy matched key aspects of the philosophy at the CSCP of sustainable production and consumption. Firstly, this entails looking at sustainability issues holistically and across the entire value chain. Secondly, there is a willingness to engage with key stakeholders for collaborative solutions. And thirdly, Clariant views sustainability as an opportunity to create value as well as reducing impacts.

How does Clariant prove its commitment to sustainability so it’s not just a buzzword?
What is most important is that any approach to sustainability is built on a solid foundation. The EcoTain® product and solutions label is part of a wider system at Clariant and the result of three years of cooperation and a large internal team. This took into account future societal trends, stakeholder issues, customer interviews and benchmarking of current best practice. Our case study publication on the system shows the depth of the tools developed.


02 

How do sustainability efforts become credible?

AN EXPERT KNOWS THE ANSWER

We spoke to the Director of the Collaborating Centre on Sustainable Consumption
and Production Michael Kuhndt about the evolution of sustainability awareness
in the chemical industry and the CSCP’s role within.

michael_kuhndt_mobile

»The ultimate goal is to support a sustainable society that lives well within the means of one planet.«

MICHAEL KUHNDT Director of the collaborating centre on sustainable consumption and production

The industry is nearly unanimous in communicating that it places great importance on sustainability. Generally speaking, how serious do companies mean it?

There are still gaps between communication and achievement but companies now take the topic very seriously indeed. This is primarily due to the fact that sustainability issues already impact their bottom line and are vital to the future ability to meet customer and societal needs. For leading companies, sustainability is already a field where competition and innovation flourish. The benchmark will continue to be raised.

What exactly does the CSCP do?

We are a »Think and Do Tank« aiming to mainstream sustainability through a combination of research, advice and facilitation with different stakeholders. Our work is broadly split into three areas: sustainable products and services; sustainable business and entrepreneurship; and sustainable lifestyles. The ultimate goal is to support a sustainable society that lives well within our planet’s means.

You often work as an intermediary between the industry, civil society organizations and NGOs. How are you able to find common ground?

The emphasis on collaboration in our name is no coincidence. Our credibility to all stakeholders, including policy NGOs and research communities, comes from our neutrality, our non-profit status and our reputation for working towards joint solutions. This enables constructive dialogue and an atmosphere of trust. Ultimately, these groups share similar challenges but only when strategies are aligned can we achieve the scale of change needed.

What convinced you to collaborate with Clariant on the development of a sustainability screening process?

We are very careful with which companies we work. Our collaboration with Clariant made sense because their sustainability strategy matched key aspects of the philosophy at the CSCP of sustainable production and consumption. Firstly, this entails looking at sustainability issues holistically and across the entire value chain. Secondly, there is a willingness to engage with key stakeholders for collaborative solutions. And thirdly, Clariant views sustainability as an opportunity to create value as well as reducing impacts.

How does Clariant prove its commitment to sustainability so it’s not just a buzzword?

What is most important is that any approach to sustainability is built on a solid foundation. The EcoTain® product and solutions label is part of a wider system at Clariant and the result of three years of cooperation and a large internal team. This took into account future societal trends, stakeholder issues, customer interviews and benchmarking of current best practice. Our case study publication on the system shows the depth of the tools developed.

Vang_4

»Sustainability is a market need and for us an indispensable tool to create value for our customers and their fast moving targets.«

Christian Vang Head of Business Unit Industrial & Consumer Specialties
christian_vang_mobile

»Sustainability is a market need and for us an indispensable tool to create value for our customers and their fast moving targets.«

Christian Vang Head of Business Unit Industrial & Consumer Specialties
03

The ingredients for a sustainable product portfolio

THE ECOTAIN® RECIPE FOR SUCCESS

Rezept_03.1

03.1

Initializing
Our vision is to become the world’s leading company for specialty chemicals, not just for today, but also for the future. Sustainability is an essential and integral part of realizing this vision. That is why in 2013, Clariant launched the custom-designed initiative »The Sustainability@Clariant Portfolio Value Program.«

03.2

Integrating
The Portfolio Value Program (PVP) has set the foundation to expand sustainability throughout the entire company. After seeing its potential, all the Clariant Business Units were eager to contribute their ingredients and knowledge to the mix. This collaborative input was an essential step for PVP to incorporate the sustainability needs of the entire company.
Rezept_03.2
Rezept_03.3

03.3

Involving
With the internal feedback implemented, the PVP is the basis to set an ambitious benchmark — and to gain external and internal credibility through transparency. The PVP achieved this by engaging with customers, suppliers, industry leaders, academia, policy-makers and is supported by an independent NGO (CSCP) in an open dialogue on sustainability for products and solutions.

03.4

Embedding
Through internal collaboration and a comprehensive understanding of the industry’s sustainability needs, the PVP was now set to evaluate products across the entire value chain and to initiate cultural change. As an output of the PVP, the EcoTain® label was reinforced to drive the company’s commitment to sustainability excellence.
Rezept_03.4
Rezept_03.5

03.5

Launching
With its launch in April 2015, EcoTain® now plays a significant role in helping Clariant become better as a company by driving the corporate sustainability strategy — and it is an integral part of Clariant´s DNA.03.6

03.6

Growing
In 2019, Clariant goes one step further, developing EcoTain® as a trusted brand and a tool to drive tangible action and collaboration across the value chain.
Clariant Image Icon Discover Ecotain Growth 2019

 

 

 

 

03

The ingredients for a sustainable product portfolio

THE ECOTAIN® RECIPE FOR SUCCESS

Rezept_03.1

03.1

Initializing
Our vision is to become the world’s leading company for specialty chemicals, not just for today, but also for the future. Sustainability is an essential and integral part of realizing this vision. That is why in 2013, Clariant launched the custom-designed initiative »The Sustainability@Clariant Portfolio Value Program.«

03.2

Integrating
The Portfolio Value Program (PVP) has set the foundation to expand sustainability throughout the entire company. After seeing its potential, all the Clariant Business Units were eager to contribute their ingredients and knowledge to the mix. This collaborative input was an essential step for PVP to incorporate the sustainability needs of the entire company.
Rezept_03.2
Rezept_03.3

03.3

Involving
With the internal feedback implemented, the PVP is the basis to set an ambitious benchmark— and to gain external and internal credibility through transparency. The PVP achieved this by engaging with customers, suppliers, industry leaders, academia, policy-makers and is supported by an independent NGO (CSCP) in an open dialogue on sustainability for products and solutions.

03.4

Embedding
Through internal collaboration and a comprehensive understanding of the industry’s sustainability needs, the PVP was now set to evaluate products across the entire value chain and to initiate cultural change. As an output of the PVP, the EcoTain® label was reinforced to drive the company’s commitment to sustainability excellence.
Rezept_03.4
Rezept_03.5

03.5

Launching
With its launch in April 2015, EcoTain® now plays a significant role in helping Clariant become better as a company by driving the corporate sustainability strategy — and it is an integral part of Clariant´s DNA.03.6

03.6

Growing
In 2019, Clariant goes one step further, developing EcoTain® as a trusted brand and a tool to drive tangible action and collaboration across the value chain.
Clariant Image Icon Discover Ecotain Growth 2019

 

 

 

 

03

The ingredients for a sustainable product portfolio

THE ECOTAIN® RECIPE FOR SUCCESS

One World, One Label, One System, Three Dimensions.

04 

A label that grows

WITH ITS CHALLENGES

EcoTain® has evolved from a small initiative within one of Clariant’s business units to a company-wide credo generating countless activities and products. We talked to Lynette Chung, Head of Corporate Sustainability Strategy & Advocacy, about how, in the face of growing challenges, the role of the label is further expanded.

Ms. Chung, since its introduction in 2012, Clariant’s sustainability label EcoTain® has made quite a splash, both within and outside company walls. Were you surprised by how well the idea was received?

Well, already when the sustainability of products started to be assessed with the Portfolio Value Program some years before, everyone quickly saw how much energy this created. Not just in terms of products and footprint, but of mindset and culture. How do we combine excellent performance with outstanding sustainability? What impact can we make through sustainability? These are questions we now ask very early on in the development process. Talk to some of our customers or anyone in our R&D about the »triple bottom line«, and you’ll get a glowing response.

Now Clariant is further stepping up its efforts and giving EcoTain® even more weight ...
Actually, what we’ve decided on is not just a step-up but another genuine step change in our approach. The reason, I think, is obvious. We can all see what’s going on, many of us have children, and none of us take their demands lightly. We are all becoming more conscious of the responsibility to ensure our planet can cater for the needs of future generations to come. Among consumers and businesses, there’s a stronger understanding of the need for more sustainable lifestyles and solutions. There is also a greater willingness to work together for change. But at times, where sustainability is concerned, there’s also confusion about which claims and brands you can trust.

Clariant Image Lynette Chung 201906

»WHAT IS NEEDED IS A TRUSTED LABEL AND FORMAT FOR TANGIBLE ACTION AND COLLABORATION. ECOTAIN® ANSWERS THIS NEED.«

LYNETTE CHUNG HEAD OF SUSTAINABILITY STRATEGY & ADVOCACY

What is Clariant doing to solve this issue?
First, we’re pushing ourselves even more towards sustainability excellence. This may sound a little vague, but becomes very specific when you look at our products and their benefits in terms of circularity, energy savings, or resource efficiency. We can be very specific because we screen all products against a comprehensive set of 36 environmental, social and economic criteria, so we can be sure certain about their impact in terms of sustainability. One of our objectives with EcoTain® is to deliver a reliable label for communicating such forward-looking, quantifiable benefits. This is the trust and authenticity our customers are looking for, and which they can use to attract and guide consumer choice. Third, we’re putting yet stronger focus on the entire value chain and tangible action within it, with EcoTain® as our trusted label for sustainable products, and EcoTain® Partnerships as our trust-inspiring format for sustainable collaborations.

What part do these collaborations play in Clariant’s step change?
A big part, because sustainability challenges have become very interconnected and we can only make progress by working together. EcoTain® Partnerships are our approach for tackling issues we can’t solve alone and where we clearly need to engage with others, for instance by collaborating across the plastics chain to make materials easier to recycle and reuse. Clariant has made a strong commitment to drive positive change, which is evidenced by its investments and sustainable chemistry expertise. A call and outreach to partners in our value chain to jointly address challenges is the logical next step for us. Beyond advancing change, which is obviously what counts most, our partners benefit by the established structure and promotional resources we offer for communicating these shared efforts.

04 

A label that grows

WITH ITS CHALLENGES

EcoTain® has evolved from a small initiative within one of Clariant’s business units to a company-wide credo generating countless activities and products. We talked to Lynette Chung, Head of Corporate Sustainability Strategy & Advocacy, about how, in the face of growing challenges, the role of the label is further expanded.

Ms. Chung, since its introduction in 2012, Clariant’s sustainability label EcoTain® has made quite a splash, both within and outside company walls. Were you surprised by how well the idea was received?

Well, already when the sustainability of products started to be assessed with the Portfolio Value Program some years before, everyone quickly saw how much energy this created. Not just in terms of products and footprint, but of mindset and culture. How do we combine excellent performance with outstanding sustainability? What impact can we make through sustainability? These are questions we now ask very early on in the development process. Talk to some of our customers or anyone in our R&D about the »triple bottom line«, and you’ll get a glowing response.

Now Clariant is further stepping up its efforts and giving EcoTain® even more weight ...
Actually, what we’ve decided on is not just a step-up but another genuine step change in our approach. The reason, I think, is obvious. We can all see what’s going on, many of us have children, and none of us take their demands lightly. We are all becoming more conscious of the responsibility to ensure our planet can cater for the needs of future generations to come. Among consumers and businesses, there’s a stronger understanding of the need for more sustainable lifestyles and solutions. There is also a greater willingness to work together for change. But at times, where sustainability is concerned, there’s also confusion about which claims and brands you can trust.

»WHAT IS NEEDED IS A TRUSTED LABEL AND FORMAT FOR TANGIBLE ACTION AND COLLABORATION. ECOTAIN® ANSWERS THIS NEED.«

LYNETTE CHUNG (FORMER) HEAD OF SUSTAINABILITY STRATEGY & ADVOCACY

What is Clariant doing to solve this issue?
First, we’re pushing ourselves even more towards sustainability excellence. This may sound a little vague, but becomes very specific when you look at our products and their benefits in terms of circularity, energy savings, or resource efficiency. We can be very specific because we screen all products against a comprehensive set of 36 environmental, social and economic criteria, so we can be sure certain about their impact in terms of sustainability. One of our objectives with EcoTain® is to deliver a reliable label for communicating such forward-looking, quantifiable benefits. This is the trust and authenticity our customers are looking for, and which they can use to attract and guide consumer choice. Second, we’re putting yet stronger focus on the entire value chain and tangible action within it, with EcoTain® as our trusted label for sustainable products, and EcoTain® Partnerships as our trust-inspiring format for sustainable collaborations.

What part do these collaborations play in Clariant’s step change?
A big part, because sustainability challenges have become very interconnected and we can only make progress by working together. EcoTain® Partnerships are our approach for tackling issues we can’t solve alone and where we clearly need to engage with others, for instance by collaborating across the plastics chain to make materials easier to recycle and reuse. Clariant has made a strong commitment to drive positive change, which is evidenced by its investments and sustainable chemistry expertise. A call and outreach to partners in our value chain to jointly address challenges is the logical next step for us. Beyond advancing change, which is obviously what counts most, our partners benefit by the established structure and promotional resources we offer for communicating these shared efforts.

05 

What can the EcoTain® label do for you?

THE BENEFITS AT A GLANCE

05_Benefits_01_3
Transparency
Transparency is the basis for trust. This is why Clariant has developed the PVP— the basis for the EcoTain® label—in close collaboration with internal and external stakeholders. By making the PVP system and its underlying criteria transparent, the sustainability benefits become visible for customers.
05_Benefits_02
Holism
For us, holism means considering the 3 sustainability dimensions People, Planet and Performance across the entire value chain of a product. This begins with raw material sourcing, development and production, and continues through use and disposal.
05_Benefits_03
Trust
EcoTain® creates trust. Trust based on the knowledge that sustainability is more than a buzzword at Clariant, on transparent verification, on the criteria applied and on reliability.
05_Benefits_04
PROGRESS
Besides peace and prosperity, sustainable progress has become one of the great overarching goals of societies, businesses and citizens. Our partnerships build on the unifying power of this shared goal to advance change.
05_Benefits_05
Value
Clariant stands for value and appreciation. EcoTain® products have an extraordinary sustainability profile and customers can highlight their commitment to sustainability.
COLLABORATION
The world is a complex place, and many issues can’t be solved alone. Collaboration along the value chain transforms separate players into a strong team and creates solutions with more impact than can be achieved with isolated efforts.
06

Best-in-class performance in action:

DISCOVER OUR CURRENT ECOTAIN® PRODUCTS & SOLUTIONS

We talk a lot about our sustainability goals and visions with EcoTain®, but let’s get concrete. Which Clariant products are labeled with EcoTain®? And what does this mean for these products? Learn more about our sustainable best-in-class products and solutions by visiting our EcoTain® products page or by checking out our Discover Value stories by clicking the following links:

LE Technology

Keeping emissions down and air quality up

LE (Low Emission) Technology reduces harmful emissions in the foundry industry by 80%. When molten iron is poured into casts, temperatures exceed 1600°C—and harmful organic molecules are generated. The bentonite clay of ECOSIL® LE prevents harmful BTEX emissions from forming, while also maximizing surface precision and reducing waste.

Learn more

ED Pigments

The future for sustainable colors is looking bright

ED (Easily Dispersible) pigments significantly improve the eco-footprint in paint manufacturing. When pigments are synthesized into paints, they require a lengthy spell in the bead mill. ED pigments skip this costly and lengthy step by undergoing a unique surface treatment—reducing electricity consumption by 90% in the process.

Learn more

Glucotain®

The mild sensation of sugar-based surfactants

GlucoTain® is our range of sustainable sugar-based surfactants for the personal care sector. GlucoTain® products are high-performers and include added consumer benefits, such as heightened mildness properties and a unique sensory experience. Furthermore, GlucoTain® is a biodegradable alternative with a renewable carbon index (RCI) rating of over 95%.

Learn more

Glucopure®

Achieving a sparkling clean and staying green

GlucoPure® is a high-powered, glucose-based surfactant for dishwashing liquids. Not only is GlucoPure® based on 95% renewable raw materials, but it contains RSPO-certified fatty acid esters or triglycerides. Furthermore, GlucoPure® is biodegradable thanks to higher usage of renewable resources and bio-based raw materials.

Learn more
07 

Where does the journey go from here?

SUSTAINABILITY AT CLARIANT

Through its commitments and initiatives Clariant has been listed on the Dow Jones Sustainability Index year after year. This affirms to us that we are on the right path.

EcoTain® is much more than a product label. It represents the outcome of intense work and commitment under Sustainability@Clariant. We strongly believe that value chain collaboration is the answer to many sustainability challenges we face and invite customers and partners to join us to take on these challenges together.

For more information, please refer to the following:

EcoTain Partnerships
https://www.clariant.com/en/Sustainability/Discover-Ecotain/EcoTain-Partnerships

Sustainability@Clariant: 
www.clariant.com/Sustainability

Clariant Integrated Reporting:
http://reports.clariant.com/2018/integrated-report/

07 

Where does the journey go from here?

SUSTAINABILITY AT CLARIANT

Through its commitments and initiatives Clariant has been listed on the Dow Jones Sustainability Index year after year. This affirms to us that we are on the right path.

EcoTain® is much more than a product label. It represents the outcome of intense work and commitment under Sustainability@Clariant. We strongly believe that value chain collaboration is the answer to many sustainability challenges we face and invite customers and partners to join us to take on these challenges together.

For more information, please refer to the following:

EcoTain Partnerships
https://www.clariant.com/en/Sustainability/Discover-Ecotain/EcoTain-Partnerships

Sustainability@Clariant: 
www.clariant.com/Sustainability

Clariant Integrated Reporting:
http://reports.clariant.com/2018/integrated-report/

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Want to know more?

LET’S GET IN TOUCH

We’d really like to hear from you. Please give us a call or contact one of our professionals for more information or for questions about EcoTain®.

 

Fabienne Knecht
Fabienne Knecht
Corporate Sustainability Communications
Sustainability@Clariant.
sustainability
Learn more about our approach to Sustainability.
Discover EcoTain Partnerships
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Fabienne Knecht
Fabienne Knecht
Corporate Sustainability Communications
Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
<br />
* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
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* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
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© Trademark of Clariant registered in many countries.<br />
® 2019 Clariant International Ltd 

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