Blog The story of TexCare™
Keeping your favorite clothes through washing
Do you miss any of your favorite clothes?
We love to keep on wearing our favorite things, so we wash them more frequently. At the same time, frequent washing gradually damages them. Can innovative detergents break this vicious cycle by not only cleaning fabrics but maintaining them, too?
It's a hard life for your favorite T-shirt
Stains
A stain is a dirty mark on a fabric comprised of a mixture of fat, protein, starch, and dyes. Usually, these components penetrate deeply, making them difficult to remove.
Greying
It's not enough to remove the stains from the fiber. The dirt floats in the washing water and then evenly penetrates the fabrics. We all know the result: Dazzlingly white t-shirts gradually turn grey.
Damaged fabric
Going round and round causes such mechanical stress for fabrics that the fibers will tear at some point. Then the only thing you can do is keep calm and wait on the next »used look« trend
Shrinking
Why do fabrics shrink in the washing machine? The answer surprisingly is relaxation: New textiles are stretched before selling. When they are washed the hot water, in particular, relaxes the fibers. The result: Skin-tight t-shirts.
»The bigger the family got, the more we looked for sustainable products, especially for our laundry. We buy detergents that can wash more loads per package and that work at lower temperatures..«
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TexCare™ vs. motor oil
Every stain is different in origin, color and shape. And they also differ in how difficult they are to remove. Motor oil, for example, is a real challenge. How does TexCare™ deal with this stain? Or should we ask, how does motor oil deal with TexCare™?
Colorimetric
The higher the color difference, the better the soil was released.
Visual
12 panelists scored the visual appearance of the washed textiles from worst to best.
How TexCare™ benefits you
LESS ENERGY
Due to a more powerful soil-release effect, TexCare™ enables you to wash your clothes at lower temperatures, resulting in saving both energy and the planet.
LESS WEAR & TEAR
TexCare™ forms a protective layer that allows for lower temperatures and gentler washing. This helps your favorite clothes last longer.
PERFORMANCE GUARANTEE
TexCare™ allows for more sustainable living with no compromise in performance.
