Our Imagery
Our imagery consists various key visuals of the different categories and a look and feel for the communication of the product family levels.
IMAGERYDivision Level
In the division level there is a key visual which is available in different formats. It is available in narrow as well as in background format. This key visual is used in the layouts communication of the division level and has a high recognition value.
Keyvisual of the Division Level
IMAGERYCategory level
In the category level there are three different areas, natural origins, functional ingredients and active ingredients. Each category has its own keyviusal to show the recognition value of the respective cathegory. The keyvisual is also used in the backgound in layouts.
Keyvisual of the Category Level
IMAGERYProduct Family Level
The product family level focuses in particular on the product families and the individual products behind them. We work with human images as well as with images on which, for example, textures can be seen.
Imagery of the Product Family Level
IMAGERYLook and Feel
The imagery should be authentic, real and natural, without being too artificial and playful. They should be of high quality and emphasize the values of Lucas Meyer Cosmetics. There are pictures with people which can be used in the form of a portrait but can also be a detailed view of a body part such as a hand. Images of products and textures are also used, whereby the focus can be on the product as a close-up or a macro view.
IMAGERYDon'ts
Don’t use a picture that does not match the Product Family Color.
Don’t use too colored pictures. The pictures should have a natural color rance.
Don’t use too artificial pictures. The pictures should have a natural look.