Home Care and Industrial Cleaning

Clariant is one of the leading suppliers of high-performing specialties and sustainable ingredients and solutions for the Home Care and Industrial Cleaning segment. From soil release polymers that protect fibers to surface care polymers that simplify cleaning, from rinse surfactants and low foamers to mild surfactants, we offer a wide range of top-performing cleaning and functional chemicals combined with application know-how to support you in developing the right formulation.

Our portfolio comprises a multifaceted range of products that meet consumers’ needs efficiently and comprehensively. We are the ideal partner when it comes to developing all types of solutions and innovations related to laundry, cleaning and cleansing.

Solutions by applications

Portfolio overview

Our sustainable solutions

We offer a wide spectrum of specialty ingredients and solutions for Home Care applications. Our portfolio covers laundry detergent formulations, hand and automatic dishwashing, and hard surface cleaning.

Ingredients for laundry detergent formulations

Our specialty ingredients for laundry detergent formulations combine cleaning performance with sustainability.
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Solutions for hand and automatic dishwashing

Whether by hand or using a washing machine, Clariant can help you with the dishes.
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Hard surface cleaning solutions

Glass, metal, stone, or any other surface. We can provide specific solutions for all hard surface cleaning needs.
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Our portfolio covers a broad range of Home Care ingredients, from performance polymers and mild surfactants to rheology modifiers, functional additives, and bio-based solutions.

Laundry performance polymers

TexCare™ performance polymers for laundry detergents remove stains even at low temperatures, protect against new soiling and improve fabric comfort.
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Rinse surfactants for automatic dishwashing

Clariant offers both traditional low-foaming surfactants with excellent wetting properties and specialized multifunctional rinse surfactants designed for modern all-in-one detergents, tablets, and capsules.
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Hard surface cleaning solutions

Glass, metal, stone, or any other surface. We can provide specific solutions for all hard surface cleaning needs.
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Mild surfactants for gentle cleaning

Clariant offers mild surfactants for home care, including GlucoPure™ sugar surfactants and mild anionics from the Hostapon™ and Medialan™ ranges for gentle, effective cleaning
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Bio-based ethylene oxide solutions for Home Care

Clariant is committed to fostering the transition to a sustainable bioeconomy and has a growing share of biobased products in its portfolio.
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Rheology modifiers

Thanks to their sensorial properties, rheology modifiers play a crucial role in the relationship between consumers and products of the home care industry.
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Binders and auxiliaries for solid and compressed Home Care formulations

High molecular weight polyethylene glycols (PEGs) and fatty alcohol ethoxylates are among the most widely used binder chemistries in detergent formulations. Both are a core area of Clariant's expertise, available across two dedicated product ranges.
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Low foamers and defoamers

We offer a complete line of low foaming surfactants for the home care industry to help customers with problems associated with foam.
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Traditional surfactants

Surfactants are the basis for every single formulation in the Home Care business. Clariant's focus is increasing the efficiency of cleaning formulations.
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Functional additives

For more specific needs, we offer a wide range of special products, such as PEGs, solvents, sequestering agents, corrosion inhibitors and pearlizers.
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VITA range: 100% bio-based polyglycols and surfactants

Vita surfactants can help save up to 85% of CO₂ emissions compared to their fossil counterparts.
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GlucoPure™ Sense

GlucoPure Sense delivers unparalleled skin mildness when used as a co-surfactant in hand dishwashing liquid and laundry detergents. It provides excellent fabric care benefits to laundry products combined with good cleaning performance. Furthermore, it can be used as foam stabilizer in hand dishwashing liquids and it significantly improves the skin feel of dishwashing liquids. When used as rinse surfactant in automatic dishwashing products, it reduces spotting and filming on dishes. Download our Fabric Refreshing Spray formulation card
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TexCare™ One Terra

TexCare One Terra is our next-generation performance polymer specifically engineered for high-concentrate laundry products, particularly laundry capsules. This innovative polymer delivers superior cleaning performance and exceptional formulation flexibility. It provides best-in-class soil release performance, detergency boost and whiteness maintenance. It enables consumers to remove stubborn, fatty stains in cold temperatures and save energy. The unique chemical structure ensures excellent compatibility with concentrated capsule formulations while maintaining high efficiency at low use levels.
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Genapol™ Complete

Genapol Complete is a special low foaming rinse surfactant for multifunctional automatic dishwashing detergents (ADD) with an excellent sustainability profile. It is especially suitable for tabs or powders. Genapol Complete ensures brilliant rinse results for streak-free and spotless dishware and very good drying performance. It allows rinse and drying performance comparable to the best-in-class alternatives but without the fatty residues often seen with those products.
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Download our Home Care and Industrial Cleaning portfolio brochure

Brochure HomeCare Product portfolio EN 2024 (1.32 MB)

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TexCare One Terra

TexCare One Terra is our next-generation performance polymer specifically engineered for high-concentrate laundry products, particularly laundry capsules.

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