What’s driving us? Envisioning the next benefit is about developing outstanding product features made for tomorrow’s customer needs. We are not just connected with the latest market trends and needs, but we are envisioning the next benefit ahead, emerging from new consumers or Indie brands. Our commitment is to develop more efficient technologies to fulfill the sophisticated consumer needs of hair and skin, like improved protection, enhanced performance or sophisticated conditioning and boosting solutions.
In this cluster we cover traditional and newest claims and benefits our technologies can offer to consumers. A broad spectrum of claims and innovative benefits from conditioning agents to UV sunscreen, anti-dandruff, hair repairing etc. We focus on delivering superior technologies to provide even better and visible benefits to consumers.
Genadvance Hydra is one of Clariant’s most Nature-friendly hair care ingredients for consumers who need to take care of their hair’s everyday wear and tear. Coming from a family of natural moisturizers, it delivers a great after-feel on dry hair. Hair feels moisturized and manageable. Because of its properties, this hair conditioning agent can be also used in products for children.
Genadvance Life is a hair conditioning agent that brings hair back to life. It is particularly efficient for thin and limp hair, delivering volume, shine and a breath of new life into hair. It will not make hair frizzy, can be used in many hair care formats, especially in silicone-free products, and it is very eco-friendly.
Genadvance Repair does what its name promises, making very damaged hair sleek, smooth and healthy again. It also prevents further damage much better than current damage-protecting ingredients. Genadvance Repair is probably the most weight efficient hair conditioning agent, so very economical to use
Plantasens Crambisol was specially designed to enrich damaged, fine hair. As a natural hair active, Crambisol penetrates through the cuticle layers and into the cortex, increasing hair thickness and improving elasticity and resistance to breakage. Especially suitable for rinse-off and leave-on products, Crambisol is recommended up to 5% in application.