Lucas Meyer Cosmetics by Clariant introduces GlowCytocin™ to capture the science of “Love Glow”

• First-of-its-kind active cosmetic ingredient directly activates the oxytocin receptor, mimicking the dermatological effects of being in love
• Clinically proven to enhance skin luminosity, comfort, and youthful appearance
• Sourced from Dutch Hyacinth bulbs grown using the biodiversity positive ‘flower strip’ method

QUEBEC, March 19, 2025 - Lucas Meyer Cosmetics by Clariant is excited to announce the global launch of GlowCytocin, the first skin care ingredient that harnesses the benefits associated with the feeling of being in love. This breakthrough ingredient activates oxytocin receptors to deliver multiple scientifically proven skin benefits.

“GlowCytocin is a significant step forward in neurocosmetics and skincare, offering both immediate and long-term benefits for skin appearance and emotional well-being,” says Isabelle Lacasse, Head of Global Marketing, Product Line Management and Formulation at Lucas Meyer Cosmetics by Clariant. “This innovation aligns with the growing consumer demand for multi-functional skincare products that deliver both visible results and positive emotions.”

GlowCytocin (INCI: Glycerin and Water and Hyacinthus Orientalis (Hyacinth) Extract) is derived from the bulbs of white Hyacinth, a plant that symbolizes pure love, aligning its origin with its purpose.

Able to activate the oxytocin receptors in the skin GlowCytocin biomimics many of the beneficial effects of oxytocin, known as the love molecule. In vitro and organ-on-a-chip studies have shown that GlowCytocin increases the proliferation of fibroblasts and sensory neurons, promoting skin rejuvenation and heightening skin receptivity to pleasant tactile sensations. Further, this ingredient decreases nociceptive nerve sensitivity for a comforting effect.

In a placebo-controlled clinical study of 60 male and female mixed-ethnicity volunteers (between the ages of 18 and 65), twice daily application of 1% GlowCytocin for 28 days visibly and significantly enhanced the participants’ skin appearance. Skin luminosity and healthy glow both increased, evaluated by clinical grading and self-evaluation to release the “Love Glow”. In addition, the number of wrinkles decreased, and skin elasticity improved for a rejuvenated skin look and feel.

In the same clinical study, receptiveness to pleasant sensations of touch was measured by electroencephalogram (EEG) upon feather touch on the forearm. 30 minutes after a single product application, this showed a significant increase in frontal cortex activity, an area associated with positive mood states and higher happiness levels. This was further confirmed with a significant increase in self-reported skin comfort and pleasantness. While enhancing receptiveness to pleasant sensations, GlowCytocin simultaneously significantly decreased capsaicin-induced skin discomfort.

GlowCytocin is China compliant, COSMOS approved, vegan, and has a natural origin index of 99.6%.

GlowCytocin™ IS A TRADEMARK OF CLARIANT.