Clariant's HAIRMONIST concept - a new way for personalized hair care formulations

• Clariant launches HAIRMONIST, an innovative hair care concept combining personalization, wellness, and natural hair movement
• Ingredient portfolio including GlucoTain^™ and Genadvance^™ lines enables brands to create customized formulations that meet diverse consumer needs
• Official debut at in-cosmetics Latin America 2025 showcases how Clariant's solutions empower formulators to develop personalized hair care experiences

SÃO PAULO, September 23, 2025 - Clariant has unveiled HAIRMONIST: The Hair Symphony, a new hair care concept that harmonizes personalization, sustainability, and sensory experiences to meet evolving consumer demands. Developed by Clariant's Latin American team, this new approach demonstrates how the company's specialized ingredients enable beauty brands to create customized hair care solutions.

The HAIRMONIST concept addresses the growing consumer desire for personalized beauty experiences that combines individual values and needs. With Clariant’s extensive portfolio of ingredients with a high share of renewable content, formulators can now develop tailored hair care products that deliver both exceptional performance and environmental responsibility. One example in this range is Plantasens™ Olive LD & SP ECO which serves as natural alternatives to silicones.

"Today's consumers expect hair care products that are as unique as they are," said Diana Gaitan, Marketing Manager Personal & Home Care at Clariant. "With HAIRMONIST, we are showcasing how our ingredients can be orchestrated to create personalized formulations that deliver outstanding performance and answer the growing demand for natural beauty solutions. Beyond functionality, this concept embodies our commitment to helping brands design products that forge a deeper emotional connection with consumers."

At the heart of the HAIRMONIST concept is Clariant's comprehensive range of renewable-based ingredients, including the GlucoTain line of mild surfactants, which offers excellent cleansing properties while maintaining the natural moisture balance of hair and scalp. The Genadvance line provides targeted conditioning and protection benefits that can be customized to address specific hair types and concerns, from damage repair to color protection.

"The versatility of these ingredient systems allows especially regional formulators in Latin America to create products for diverse hair types and concerns. Innovative combinations of Aristoflex™ and Genadvance create unique sensory experiences that enhance the emotional connection between consumers and their hair care routines, transforming daily hair care into moments of wellness," explained Luciana Rodrigues, Head of Application Development Personal Care at Clariant, Americas.

Visitors to in-cosmetics Latin America 2025 will experience the HAIRMONIST concept firsthand at booth no. L30, with technical experts available to discuss formulation challenges and help brands translate consumer insights into innovative product concepts. 

™ ARE TRADEMARKS OF CLARIANT.