Rootness™ Awake

Rootness™ Awake is a natural active ingredient extracted from the roots of the ipomoea batatas thanks to the Plant Milking technology, an eco-friendly process that allows to grow the plant in aeroponic conditions and to stimulate its roots in order to boost the production of molecules of interest. Rootness™ Awake is rich in DCQEs (dicaffeoylquinate esters) and targets several mechanisms responsible for under-eye circles and eye bags.

The Plant Milking technology was recognized as a responsible production process and this awarded Rootness™ Awake 2 prestigious awards for its sourcing:
- the Gold Prize at the in-cosmetics Green Ingredients Awards 2023
- the Gold Prize at the BSB Innovation Awards Environment 2022

In addition, Rootness™ Awake won another award for its activity and mechanism of action:
- the PCHi Fountain award 2023