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Clariant Image BeautyForward HD 20230622

Cosmetic ingredients
for inspiring hair care formulations

BeautyForward 2023: Hair care edition

Hair care is increasingly elaborate: consumers are adopting more and more multi-step haircare routines, reminiscent of the adoption of skincare routines seen over the last decade. More targeted applications such as scalp care are becoming available to form complete hair care routines.

This movement is driven by the adoption of at-home routines with salon-like performance, as well as the use of social media for education and experience-sharing. In addition, we see an increasing focus on routines as a wellness practice.

This “skinification of hair care” results in skincare ingredients as proof of performance, and overall demand for high performance and results with lasting impact – for example thicker, healthier hair. The trend towards targeted products and more personalized routines, for example supporting for hormonal changes, has seen an increase.

Clariant meets this demand with a series of formulations containing natural ingredients, as well as featuring some of our readily biodegradable new developments! Discover our new BeautyForward 2023 formulations.

Inspiring formulations for hair care

These current market movements and trends have inspired us to develop 3 exciting innovative formulations:

Foam as you go conditioner
Foam as you go conditioner: This gently foaming conditioner nourishes hair while also giving it volume and life!
Destress scalp serum
De-stress scalp serum: Discover the newest scalp serum featuring a selection of targeted actives to tackle stress-related hair loss and improve the hair.
Hydrating Balance Shampoo
Hydrating balance shampoo: Foam up this mild shampoo, that gently cleanses hair while nourishing the scalp.

Any questions? Contact us!

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