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Functional ingredients

ENVISIONING THE NEXT BENEFIT

What’s driving us? Envisioning the next benefit is about developing outstanding product features made for tomorrow’s customer needs. We are not just connected with the latest market trends and needs, but we are envisioning the next benefit ahead, emerging from new consumers or Indie brands. Our commitment is to develop more efficient technologies to fulfill the sophisticated consumer needs of hair and skin, like improved protection, enhanced performance or sophisticated conditioning and boosting solutions.

In this cluster we cover traditional and newest claims and benefits our technologies can offer to consumers. A broad spectrum of claims and innovative benefits from conditioning agents to UV sunscreen, anti-dandruff, hair repairing etc. We focus on delivering superior technologies to provide even better and visible benefits to consumers.

Highlights

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Product highlights

Anti-dandruff

Antiperspirants

Encapsulation technology

Hair conditioning agents

  • Genadvance Hydra
    Genadvance Hydra is a 100% naturally-derived silicone alternative for premium everyday hair care. With its exceptional moisturizing properties, it improves manageability and reduces frizz while maintaining environmental responsibility. Especially suitable for formulations seeking sustainable ingredients that deliver hydrated, silky hair without compromising on performance.
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  • Genadvance Repair
    Genadvance Repair is a breakthrough hair repair formula with lightweight conditioning properties. With its expert cuticle alignment technology, it transforms damaged hair into silky-smooth strands while preventing future damage and maintaining bounce and movement. Especially suitable for troubled tresses requiring effective repair without the heaviness of traditional conditioners.
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  • Beraca™ Crambisol
    Daily impacts such as heat styling, aggressive brushing, pollution, UV exposure and even over-washing affect hair health and lead to severe damage. Made from Crambe abyssinica seeds and phytosterols, Beraca Crambisol penetrates the cuticle down to the cortex to strengthen all layers of the hair fiber for less breaks.
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Neutralizers

  • Neutrotain DMG
    NeutroTain DMG is a renewable and versatile sugar-based neutralizer. With its mild alkaline properties and sustainable composition, it effectively neutralizes formulations while maintaining gentleness and environmental responsibility. Especially suitable for hair dyes, straighteners, aqueous gels and vegetable fatty acid soaps requiring effective pH adjustment.
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UV sunscreen

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