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Genadvance™

Hair conditioning
agents with a purpose

Discover Genadvance hair conditioning agents

Our Genadvance range offers full-circle hair care to meet diverse needs and inspires a diverse range in application.

Restore and smooth damaged hair with Genadvance Repair. Deliver premium feel and softness with Genadvance SPA. Hydrate the scalp and reduce frizz with Genadvance Hydra. Discover the range designed to empower formulators to create performance-backed formulations with purposeful hair care benefits.

 

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The image shows three hair care products placed on a stone surface with a cracked wall in the background. The products are:

1. A large bottle with a pump dispenser labeled "Revival Deluxe Detox Shampoo."
2. A jar labeled "Lush Herbal Hair Food Mask."
3. A dropper bottle labeled "Royal Glow Hair Scalp Serum."

These products appear to be part of a hair care routine aimed at detoxifying, nourishing, and promoting scalp health.

Discover the unique benefits within our Genadvance range towards full-circle hair care

The image shows a comparison chart of three hair care products: Genadvance Repair, Genadvance SPA, and Genadvance Hydra. The chart compares key benefits and applications of each product.

**Key Benefits:**
- Conditioning:
  - Genadvance Repair: 2 dots
  - Genadvance SPA: 3 dots
  - Genadvance Hydra: 1 dot
- Moisturization:
  - Genadvance Repair: 1 dot
  - Genadvance SPA: 2 dots
  - Genadvance Hydra: 3 dots
- Hair repair:
  - Genadvance Repair: 3 dots
  - Genadvance SPA: 3 dots
  - Genadvance Hydra: 1 dot
- Sustainability:
  - Genadvance Repair: 1 dot
  - Genadvance SPA: 2 dots
  - Genadvance Hydra: 3 dots

**Application:**
- Shampoo:
  - Genadvance Repair: 3 dots
  - Genadvance SPA: 1 dot
  - Genadvance Hydra: 3 dots
- Conditioner:
  - Genadvance Repair: 2 dots
  - Genadvance SPA: 3 dots
  - Genadvance Hydra: 1 dot
- Mask:
  - Genadvance Repair: 2 dots
  - Genadvance SPA: 3 dots
  - Genadvance Hydra: 2 dots

**Descriptions:**
- Genadvance Repair: Transformative restoration for damaged hair
- Genadvance SPA: Versatile performance for premium hair feel
- Genadvance Hydra: Nature's solution for everyday hair care

Genadvance Repair: Transformative restoration for damaged hair

Genadvance Repair is a 100% active liquid that can be dosed at 0.5–3.0%. Our testing reveals superior conditioning effects, smoothing hair and noticeable ease of combing compared with conventional technologies like CTAC or BTAC.

Key benefits


  • Superior detangling
  • Cutide allgnment
  • Excellent hair repair
  • Prevents hair damage

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Genadvance SPA: Versatile performance for premium hair feel

Genadvance SPA is a 100% active solid, suitable for dosage from 1.0–5.0%. From first use, it improves wet conditioning compared to BTAC with lasting results wash after wash. It also delivers progressive dry conditioning that outperforms CTAC while maintaining BTAC’s ease of dry combing..

Key benefits


  • Versatille preformance
  • Suitable for rich and carring formulations
  • Compatible with anonic surfactants
  • Easy to use

Portrait of a handsome middle-aged man with gray hair and a beard.He is sitting,posing and smiling. (2)

Genadvance Hydra: Nature’s solution for everyday

Genadvance Hydra Hydra is a hair conditioning agent with emollient properties and is a 100% active liquid effective at concentrations of 0.5–5.0%. In our evaluations, it significantly improved wet detangling and delivered a silicone-like after-feel, providing a natural alternative without compromising performance hair care.

Key benefits


  • 100% naturally-derived
  • Cosmos,Ecocert approved
  • silicone alternative
  • Hydrates hair
  • Improved hair manageability
  • Frizz reduction

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Heritage bloom: Luxury hair care for ageing hair
Embrace the beauty of aging hair with Heritage Bloom, a revolutionary hair care collection designed specifically for mature hair needs.

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