Genadvance™
Hair conditioning
agents with a purpose
Discover Genadvance hair conditioning agents
Our Genadvance range offers full-circle hair care to meet diverse needs and inspires a diverse range in application.
Restore and smooth damaged hair with Genadvance Repair. Deliver premium feel and softness with Genadvance SPA. Hydrate the scalp and reduce frizz with Genadvance Hydra. Discover the range designed to empower formulators to create performance-backed formulations with purposeful hair care benefits.

Discover the unique benefits within our Genadvance range towards full-circle hair care

Genadvance Repair: Transformative restoration for damaged hair
Genadvance Repair is a 100% active liquid that can be dosed at 0.5–3.0%. Our testing reveals superior conditioning effects, smoothing hair and noticeable ease of combing compared with conventional technologies like CTAC or BTAC.
Key benefits
- Superior detangling
- Cutide allgnment
- Excellent hair repair
- Prevents hair damage

Genadvance SPA: Versatile performance for premium hair feel
Genadvance SPA is a 100% active solid, suitable for dosage from 1.0–5.0%. From first use, it improves wet conditioning compared to BTAC with lasting results wash after wash. It also delivers progressive dry conditioning that outperforms CTAC while maintaining BTAC’s ease of dry combing..
Key benefits
- Versatille preformance
- Suitable for rich and carring formulations
- Compatible with anonic surfactants
- Easy to use

Genadvance Hydra: Nature’s solution for everyday
Genadvance Hydra Hydra is a hair conditioning agent with emollient properties and is a 100% active liquid effective at concentrations of 0.5–5.0%. In our evaluations, it significantly improved wet detangling and delivered a silicone-like after-feel, providing a natural alternative without compromising performance hair care.
Key benefits
- 100% naturally-derived
- Cosmos,Ecocert approved
- silicone alternative
- Hydrates hair
- Improved hair manageability
- Frizz reduction

