Product transparency and safety is becoming more and more important, both to consumers and to B2B customers catering to consumer needs. Raw materials for products now come from all over the world and often go through many processing steps before taking on their final shape and composition. Especially in the case of chemically produced goods, it is usually impossible to determine what has gone into them by mere inspection – and how sustainable, healthy or standard-compliant these ingredients are.

Eco-labels and other certification marks are there to provide guidance and orientation in this field, but they have grown to such numbers that it can be hard to keep track. This is especially true when their number is combined with a large portfolio of highly customer-centric and differentiated products – such as the one Clariant offers in the Industrial & Home Care segment.