Clariant Launches Innovative New Concept and Ingredients at in-cosmetics 2013
- Personal Care innovations to excite and indulge the senses
- Clariant’s new Secret Code of Beauty concept designed to meet market needs
Muttenz, April 16, 2013 – Clariant, a world leader in specialty chemicals, launches its enticing and inspiring new products for skin and hair care at in-cosmetics 2013. Show visitors are invited to explore the potential of its innovative new ingredients in pre-prepared formulations at Clariant’s Booth #B81.
Developed in line with Clariant’s new Secret Code of Beauty concept, each product emerges from the unique combination of five codes focused on helping customers achieve new levels of success in Personal Care. Clariant’s portfolio incorporates its passion for sensorial solutions and sustainability, deep consumer and trend insights, innovation power and market expertise.
Aristoflex® Velvet adds a soft, velvety skin feel to skin care formulations. A finalist in this year’s Cosmetics & Toiletries Innovation Award, the new member of Clariant’s versatile Aristoflex polymer product line is the ultimate answer to the trend toward luxury, providing a true sensorial experience. It is easy to use and brings unique benefits to a wide range of applications. Dr. Henrike Neuhoff, Head of Global Competence Center Personal Care at Clariant, will present Aristoflex Velvet at the in-cosmetics innovation seminar on April 17 at 15:00 hours (Theatre One).
Plantasens™ natural ingredients surprise the senses naturally. The product range, recently acquired from CRM International, includes plant-based actives, unique emulsifiers, and a broad selection of emollients ranging from vegetable oils and natural butters to alternatives to silicones, petrolatum and lanolin. Most Plantasens™ products are also Ecocert® approved, satisfying the requirements to develop natural cosmetic products.
Perlogen® creates the sparkle in formulations. The cold processable, liquid pearlizing concentrate for rinse-off products creates an intensive silky shine in shampoos, liquid hand soaps, nourishing conditioners and moisturizing washes. Its well defined particle size helps achieve high brilliance of pearlescent performance and an excellent pearlizing effect at low concentrations.
Genagen® SC blends are cold processable and offer excellent foam-building. The two grades of easy to use blends are based on a unique and patented technology to upgrade a broad variety of formulations. They improve opacifier stability and shorten production time.
“Under the Secret Code of Beauty, Clariant has created products based on insight, experience and innovation to offer Personal Care manufacturers what they need to delight their consumers. With this unique combination of codes we can bring true value to the Personal Care market,” comments Dr. Ralf Zerrer, Global Head Strategic Marketing, Business Unit Industrial and Consumer Specialties at Clariant.