Clariant Reveals New Secret Code of Beauty Concept
- New concept designed to showcase a unique combination of five codes for consumer-focused Personal Care innovation
- Concept supports customer needs and market trends
Muttenz, April 24, 2013 – Clariant, a world leader in specialty chemicals, has uncovered the Secret Code of Beauty to support the success of its customers in the Personal Care market.
Revealed for the first time at in-cosmetics 2013, Clariant’s holistic new concept makes use of a unique combination of five complementary codes to create a portfolio of specialty ingredients for skin and hair care formulations. The Secret Code of Beauty combines Clariant’s outstanding expertise in the Personal Care market, creative innovation power, and deep consumer and trend insights with its focus on sustainability and passion for sensorial solutions. Clariant’s steadilygrowing team of dedicated professionals will work to build strong and productive partnerships with customers to find just the right solution.
“Codes are mysterious and powerful,” says Mauro Bergamasco, Head of Global Marketing, Business Unit Industrial & Consumer Specialties, Clariant International Ltd. “Uncovering a code gives strength to its discoverer. Clariant has mastered the Secret Code of Beauty, and we look forward to sharing it with our customers in a strong and productive partnership!”.
Clariant invites its customers to discover the five codes and be inspired by what they can achieve.
The Sensory Code: Clariant develops sensory boosters for skin and hair care which transform end products into sensuous indulgences that customers will love to pamper themselves with.
The Innovation Code: Clariant works to continuously develop new technologies, create new products, forge new collaborations and find new ways to help its customers. Strategic partnerships and acquisitions of key technologies, including natural cosmetic ingredients from the recently acquired CRM International, further strengthen Clariant’s innovation capabilities.
The Xpert Code: Emphasizes Clariant’s fundamental knowledge and long-term experience in formulating the perfect product and generating precise data to support customer requirements. Acquisitions such as Oberhausen Technology Center serve to enhance this expertise.
The Trend Code: Clariant combines trends, expert analysis and consumer insights with its technologies to deliver creative solutions that delight and deliver on future requirements.
The EcoTain® Code: Clariant helps fulfill the needs of the Personal Care market for natural-based sustainable and safe products. All products bearing Clariant’s EcoTain label provide the assurance of ‘sustainable excellence at every step’.
“With the launch of the Secret Code of Beauty, Clariant continues to strengthen its position as a solution provider and as one of the leaders in the Personal Care market – with a focus on skin and hair care,” comments Anu Desikan, Global Marketing Manager Personal Care at Clariant. “Our broad product portfolio was inspired by the five codes of beauty that we combine to deliver unique solutions to meet market needs. This level of support is unique and we are confident it puts our customers on the right track to success.”