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Clariant at CESIO 2013: "We Care About Home"

  • Debut of new business model “We care about home”
  • Launch of new TexCare® functional soil release and whitening innovation for polyester
  • Clariant’s new low temperature bleach performance additives
  • Booth 432, 10-12 June 2013, Barcelona

Muttenz, June 10, 2013 – Clariant, a world leader in specialty chemicals, presents innovative, sustainable and trend-based solutions to support the changing needs of the surfactants markets at CESIO 2013 in Barcelona.

Under the banner “We care about home”, Clariant addresses requirements for efficiency, ecology and powerful functionality in the laundry detergent, dishwashing and consumer and industrial cleaning product segments with inspiring new ingredients, product ranges and services. Making its debut at CESIO 2013, the business model responds to the megatrends of convenience, well-being, sustainability and demographic change. It offers a customer oriented and consumer-focused approach, innovative surface modification expertise based on the four senses of sight, touch, hear and smell, new ingredients and formulation concepts with environmental benefits, and regionally adapted solutions, laboratories and production sites.

For example, Clariant’s latest advance for powder detergents, new product TexCare® SRA 300 F, extends its TexCare range of soil release and surface protection innovations with an innovative whitening and comfort effect for polyesters. It is also the first new product to be showcased within Clariant’s new business model for surface solutions – “We care about home”. TexCare SRA 300 F will feature in a lecture by Dr Carsten Cohrs on Tuesday, June 11 at 15:30, titled “Anionic soil release polyesters: Multifunctional additives for powder detergents”.

A further highlight at the show is Clariant’s low temperature bleach activator for the laundry market – Peractive DOBA – which offers excellent performance on difficult to remove, hydrophobic stains. For the autodish market, Clariant offers two bleach catalysts. Peractive MnOx is an eco-friendly, biodegradable bleach catalyst showing excellent tea stain removal below 50˚C. Peractive MnTACN offers exceptional overall performance and delivers excellent starch removal and the added benefit of a silver corrosion inhibitor, both catalysts boost performance in short dishwashing cycles at lower temperatures. All products are available as co-granules for ease of processing.

To find out more, visit Clariant at Booth 432.



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