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Clariant launches GlucoPure™ - an innovation in "greener" cleaning power

  • GlucoPure is a home care market breakthrough in "bio-based" ingredients with best-yet performance power
  • Meets consumers' desire for effective yet natural and more environmentally- compatible cleaning products
  • Launch at World Conference on Fabric & Home Care, Montreux, Switzerland, October 6-9, 2014
Muttenz, October 7, 2014 - Clariant, a world leader in specialty chemicals, introduces a new innovation for the global home care market with the launch of GlucoPure™ - a novel sugar surfactant that offers ingredients with an improved eco-profile without compromising cleaning power.

GlucoPure is based on glucose and natural oils – RSPO certified palm oil and coconut oil – and has a Renewable Carbon Index (RCI) of 95%. It is available in three specialized variations, each with adjustable foaming properties and different application and user benefits for hand dishwashing liquids and bathroom cleaner formulations.

With its high bio-based content, GlucoPure is unique in achieving proven cleaning performance that is superior to other sugar surfactants and comparable to traditional surfactants.

GlucoPure is also extremely mild and creates formulations that are gentle to hands and surface materials. Its excellent eco-toxicological profile makes it suitable for products with ecolabels. No chronic aquatoxicity labeling is required for GlucoPure according to GHS classification.

"The sugar surfactant that we have developed at Clariant is made from 95% of renewable carbon and presents a performance that matches the current non-renewable benchmarks in the market," comments Ralf Zerrer, Global Head of Strategic Marketing, Industrial and Consumer Specialties at Clariant. "This combination is unique, and we are proud to be able to offer our home care customers a real breakthrough that responds to market demand by offering the best of both worlds – green that cleans."

GlucoPure is the latest innovation from Clariant reflecting the company’s focus on sustainable products that support the sustainability of its customers and address global trends for more environmentally-compatible products.

Clariant will unveil its GlucoPure innovation under its chemical name Glucamide at the AOCS World Conference on Fabric & Home Care Technology Showcase on October 6-9, 2014 in Switzerland.

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