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Clariant’s three new color solutions focus on India’s ‘trending’ industries

  • Clariant at PlastIndia – Booth D6, Hall no 10R
  • Launches three new color solutions for packaging, artificial leather and footwear industry
  • Easily dispersible products offer differentiation and sustainable operations to brand owners
Mumbai, February 5, 2015 – Clariant, a world leader in specialty chemicals focussed on the theme - Discovering Value Through Innovation, at PlastIndia 2015. During the 5-day premier event, Clariant launched three new products offering product differentiation to brand owners. These three new products - PV Fast Orange HGR, PolyFast Pigment Dispersions and PolyRich Pigment Dispersion are tailor-made solutions for India’s trending industries that cater to the aspirational middle class population.

Mr. Sambit Roy, Regional Director – Marketing and Sales (Pigments), Clariant in India, said, "Growing awareness among consumers about safe and compliant products is a welcome trend. Trickling down the attributes of sustainability and global compliance through the entire value chain, from Clariant to the brand-owner and then to the society, is our aim."

Dr. Uwe Dahlmann, Head – India, MEA and SEAP, BU Pigments, Clariant International added, "The launch of these products will support our hypergrowth in the domestic Indian market where we continue to see double digit figures. Clariant in India is fully geared up to address new challenges, by way of local availability of high performance pigments and pigment dispersions. Our products being Halogen-free and FDA-compliant, they reinforce Clariant’s commitment to sustainability."

New launches at PlastIndia 2015:

PV Fast Orange HGR is a unique product which is transparent, thus it can replace dyes with high fastness. It displays excellent heat stability even in lowest concentrations. One of its main features is that it does not induce warpage in polyolefins. "Unexpected shrinkage, distortion or warpage problems can occur when pigments are used for the coloration of polyolefins. This pigment ensures that polymer packages of FMCG products are warpage-free and presentable on the retail shelves," said Mr. Roy. This reddish orange pigment is easily dispersible and ensures sustainable processing operations of polyolefins.

PolyFast Pigment Dispersion is launched for the growing PVC leather cloth/synthetic leather industry. This easily dispersible PolyFast Pigment Dispersion ensures high speed production of finished goods. Besides, being free from phthalates, heavy metals and banned aromatic amines, these dispersions adhere to global norms. "Natural leather is being replaced by synthetic leather. In India, furniture and automobiles are the two major industries capitalizing on this trend. Rising number of new cities is further fuelling this number. The demand for synthetic leather in India is around 192 million metre per annum, as per industry figures, indicating the huge potential for the industry. And sustainable credentials of Clariant’s PolyFast Pigment Dispersion make it well-placed in the market," added Mr. Roy.

PolyRich Pigment Dispersion, available in pre-dispersed flake form is launched for EVA coloration applications, meant for the footwear industry. These are based on pigments that are free of heavy metals and banned primary aromatic amines. "The footwear industry in India in recent times has become part of the fashion industry, thereby increasing the demand for vibrant colors. These dispersions, being easily miscible with each other thus offer a wide range of shades to the brand owners. Besides, these dispersions are also safe for use in the growing baby footwear industry in India," said Mr. Roy.

Clariant India has local pigment production activities at Roha (Maharashtra) and Cuddalore (Tamil Nadu) sites in India.

Clariant in is showcasing its solutions at PlastIndia 2015, Booth D6, Hall no 10R.

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