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Clariant signals more EcoTain® products on the Home Care horizon following GlucoPure™

  • Products answer consumer calls for more environmentally responsible washing and cleaning products
  • EcoTain label clearly identifies products that enable our customers to achieve a sustainable product portfolio and to proactively address sustainability trends
  • Sustainability screening program will create more sustainable product portfolios across Clariant including all BU ICS market segments – home care, personal care, crop solutions, and paint & coatings
Muttenz, July 16, 2015 – Clariant, a world leader in specialty chemicals, will unveil new Home Care products ensuring EcoTain® best-in-class sustainability and performance excellence to its customers in 2015. The BU Industrial & Consumer Specilities' assessment of its portfolio of ingredients and solutions for Home Care is in full swing as part of Clariant's company-wide roll-out of its sustainability screening program.

EcoTain is an important aspect of Clariant's on-going efforts to support customers with a more sustainable product portfolio. Products are awarded the label after being tested against a set of 36 criteria that take into consideration their benefits and impacts across the entire lifecycle. By assigning its flagship label to those products showing best-in-class sustainability and performance excellence Clariant moves beyond current standards.

Surfactant innovation, GlucoPure™ for the hand dishwashing and bathroom cleaning segments, was the first product in the company's Home Care range to obtain the EcoTain sustainability excellence label. GlucoPure is a new generation of sugar co-surfactants with excellent cleaning performance meeting non-renewable based benchmarks in the market while being made of 95% of renewable carbon. It sets new ground in achieving "green that cleans" and is soon to be joined by several more innovations.

Details of the latest products to be given the EcoTain label will be revealed at the Sustainability Dialogue on September 2, 2015 and at the 62nd SEPAWA Congress and European Detergents Conference in Germany from October 14-16, 2015.

The BU ICS is currently screening the sustainability profile of all of its products, including those for Personal Care, Crop Solutions, and the Indutsrial Lubricants segments, in addition to Home Care.

"Sustainability is a key driver for new product developments in the Home Care industry and all of the market segments served by BU ICS," says Ralf Zerrer, Global Head Strategic Marketing, Business Unit Industrial & Consumer Specialties at Clariant. "The consumer however is not willing to sacrifice cleaning efficiency since performance is still the single most important feature in any Home Care product. At the heart of EcoTain are smart and effective cleaning products based on safer ingredients that use fewer resources."

The EcoTain label is underpinned by the Portfolio Value Program (PVP), Clariant's instrument to screen the company's innovation pipeline as well as its existing product portfolio. The PVP was developed in cooperation with the Centre for Sustainable Consumption and Production (CSCP), a non-profit organization and internationally renowned "think and do tank".

Clariant is listed among the world's top ten percent of chemical companies in the Dow Jones Sustainability Index (DJSI), one of the most renowned global sustainability indices. "This is a clear recognition of our progress in improving our own sustainability and in developing products to enable our customers pursue a similar path," Zerrer concludes.

For more information on GlucoPure and EcoTain, please have a look on: and

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