Clariant to open Global Competence Center Haircare in Brazil
Muttenz, September 26, 2016 – Clariant, a world leader in specialty chemicals, has chosen Brazil for its first-ever global Competence Center Haircare (gCCH), set to open in the first quarter of 2017. Located in Santo Amaro in Sao Paulo, the new gCCH will put Clariant's hair care experts at the heart of the fastest growing hair care market globally and closer to the large customers in the region.
Currently, 20% of global growth in hair care comes from Brazil. The market is active with high capital spending on hair care products and women having on average eight hair care products in daily use. Brazil stands out for its widespread adoption of hair treatments, with formats such as dry shampoo and hair oil taking hold in the market despite their relatively high price. Brazil also hosts some of the leading research institutes in hair care.
Clariant's new gCCH will house a team of Clariant hair care professionals, application and formulation labs, and meeting space. The 240sqm premises will provide the in-house capabilities and cutting-edge technical expertise for close co-operation with external experts and a network of local and global partners, universities and institutes. The gCCH will be a hub for leading global innovation projects that can help formulators address both their own product development needs and the changing hair care trends of consumers.
Christian Vang, Head of Business Unit Industrial & Consumer Specialties (BU ICS) at Clariant, comments: "Clariant's first global Competence Center Haircare is an exciting step to really strengthen our presence in the global hair care community and to establish in-depth understanding of the hair care market and trends in Latin America and globally. Brazil is a vibrant place to be and we are looking forward to extending the network we have already established with local partners, universitites and institutes, so that we can power our hair care innovation to meet the trends and needs of customers and consumers both here and around the world."
Clariant will present its plans for the gCCH at in-cosmetics Latin America in Sao Paulo from October 5-6, 2016.