Clariant unveils inspiring new trends and a new dedicated active ingredients business for Personal Care
Muttenz, April 4, 2017 – Clariant, a world leader in specialty chemicals, presented two highlights at in-cosmetics Global: the new Active Ingredients Unit to provide dedicated, expert support for the highly-specialized needs of the Personal Care industry; and the introduction of four new trends with its BeautyForward second edition, expected to impact global Personal Care with inspirational formulations and textures to help customers be one step ahead of their competition.
Clariant's active ingredients expand its classical portfolio of specialty formulation ingredients for skin care, hair care and body care applications. The company opened its new facilities on the Sanofi BioParc in Toulouse, France on January 1, 2017. The team's priorities will be to extend its existing portfolio of naturally-sourced products from BioSpectrum and Beraca with the future development of novel nature-inspired active ingredients.
At in-cosmetics, the Active Ingredients team introduced Eosidin™ the first solution for indoor pollution control. Indoor pollution is the accumulation of heavy metals and other materials inside your home. It triggers a lot of irritation processes and leads to atopic-prone skin conditions. Eosidin™ is specifically targeting this process of skin irritation triggered by indoor pollution and decreases bad skin consequences. Stay tuned for more news to come.
BeautyForward is a novel platform offering market insights to stimulate new ideas for formulations, creative applications, product design and branding. Clariant's official trend guide for personal care inspiration is based on extensive on-the-ground research into lifestyle, technology, innovation and emerging cosmetic beauty products. It translates the global societal and cultural changes into personal care trends, consumer profiles, and links these with Clariant ingredients and formulations.
Nicolas Lasbistes, Clariant Personal Care, global Marketing Manager commented: "Building on the format and successes of the previous edition, BeautyForward edition II shifts to an "outside-in" approach and provides tangible support to help customers pioneer new growth pockets and be one step ahead of their competition. Market insights are transformed into concepts which are turned into reality through inspiring formulations. The backbone formulations are based on product ingredients that can deliver a premium, creative edge to brands."
At in-cosmetics Global, Clariant demonstrated sixteen new formulations inspired by the four new trends expected to have a deep impact on the beauty business in the coming year: CUSTOM: Are you looking for individuality and self-expression? In a globalized era, products, services and experiences feel increasingly similar. People are now looking for ways to celebrate their individuality, with out-of-the-ordinary experiences that help them find and express the optimum version of themselves. Beauty is about making a bold personal statement with an individual sense of style.
Formulation highlight – ELIXIR boosters for moisturizers. Clariant supports brands' move to give the customer more control over their skin care and introduces a mix 'n' match serum set that caters to individual needs.
ORIGIN: Would you like to stay connected with trusted traditions and ingredients? In a global melting pot of cultures, people are looking to hold on to their origins while celebrating the diversity around them. For hair and skin care, people are looking for products inspired by natural and traditional ingredients. Hence provenance is becoming increasingly important in beauty". Beauty is about feeling good in your own skin.
Formulation highlight: Facial Honey Gel. Clariant connects naturally-sourced ingredients in a skin soothing gel that uses natural plant extracts from Asia and sugar based ingredients from Europe that gently help to heal the skin, naturally.
REVIVE: Are you ready to explore new beauty routines? Today's progressive thinking and technological advances make it easier than ever for like-minded individuals to connect. The constant stream of change drives people to look for emerging products and to keep up with the exciting new world around them. Beauty is about changing styles, beauty routines, playing with different looks, and discovering trends.
Formulation highlight: As brands deliver surprising textures to respond to "exciting and new", YOUTH ACTIVATING MILKY WAY is an AM light youth balm that helps improve tonicity to keep skin looking younger longer and fight damaging effect of pollutants during the day.
BALANCE: With the rise of the always-on culture, we need balance as a means of staying on course. Sometimes we need to bust out of our routine by going to extremes and indulging ourselves to enrich our lives. People are looking for products that feel exclusive, indulgent, and exciting – like a beauty retreat – to break their routine and restore balance. Beauty relies on products which create an escape through transformative and indulgent experiences.
Formulation highlight - CLAYTASTIC CLEANSER with BioDTox: In need of a skin detox? This super mild facial wash deep-cleans the skin preventing it from irritation whilst providing natural protection against pollution. A real treat for frazzled complexions!
For more information on Clariant news presented at the global trade show visit www.clariant.com/in-cosmetics.
Interested in finding out more on the 16 trend formulations of BeautyForward edition II, visit www.clariant.com/beautyforward.
News on the new Active ingredients business click on www.clariant.com/activeingredients.
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