Clariant to give fabric softeners & cleaners a colorful push at SEPAWA 2018 with new segment-specific vibrant non-staining dyes 


  • Launch of new red and yellow supports home care trends for inspiring colors & fragrance/color matching
  • Extends Clariant's palette of non-staining, ecolabel-compatible liquid colorants - Sanolin® Lave Liquid
  • Get inspired at SEPAWA 2018, Booth A166-168, October 10-12, Berlin, Germany

Muttenz, October 2, 2018 – Clariant, a world leader in specialty chemicals, will make a colorful splash at SEPAWA 2018 with two new intense red and sunshine yellow non-staining Sanolin Lave Liquid dyes introduced to support the trends for emotive colors and fragrance/color matching in fabric softeners and acidic cleaners.

Sanolin Lave Red A Liquid and Sanolin Lave Yellow S Liquid polymeric colorants are specifically stable in acidic formulations such as liquid softeners and cleaners for bathroom surfaces, fixtures and toilet applications. With industry reports projecting global growth in fabric softeners[1] and in household cleaner markets over the next five years[2], Clariant's new dyes offer a fresh option for brands to differentiate their products, respond to consumer preferences, and drive growth.

The attractive red and sunny yellow dyes are the latest additions to Clariant's ever-evolving range of brilliant Sanolin Lave Liquid colorants. The dyes are highly-valued for their high tinting strength, outstanding transparency and luminosity, and easy rinseability from skin, fabrics and surfaces. All colorants in the range are suitable for the formulation of ecolabel-certifiable, e.g. EU Ecolabel or Nordic Swan, cleaners and softeners.

Angela Lachmann, Global Key Account & Marketing Manager Consumer Care, Business Unit Pigments at Clariant comments: "To attract today's consumers, home care brands are focused on turning laundry and cleaning chores into convenient, enjoyable experiences. As part of this, they are appealing to the senses. Color is recognized for its emotional associations and the matching fragrance completes the sensual impression given to the product formulations. A citrus yellow scent/color combination builds on the impression of freshness, while the link between red and power can visualize the bacteria-killing properties of the formulation. The new additions to our portfolio help formulators of fabric softeners and acidic cleaners to easily achieve such connotations."

The full range of Sanolin Lave Liquids will be presented to the Home Care industry at SEPAWA 2018 Booth A166-168, Estrel Conference Centre Berlin, October 10-12, 2018.

For more information visit www.clariant.com/sanolinlaveliquid

Sanolin® IS A TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES.

[1] Fabric Softeners and Conditioners – Global Strategic Business Report, March 2018 by Global Industry Analysts Inc, accessed on researchandmarkets.com
[2] Global Household Cleaners Market – Growth Trends and Forecasts (2018-2023) by Mordor Intelligence, accessed on researchandmarkets.com

Request to Clariant

Please enter your contact information so we are able to process your request. Thank you for your interest.

Your Name

 

Your Email

Your Company

Country

Message

Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
<br />
* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
<br />
* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
<br />
© Trademark of Clariant registered in many countries.<br />
® 2013 Clariant International Ltd 

You are about to leave the Clariant domain

The link you activated will take you outside the Clariant site in about 10 seconds. If you want to stop this, press "Cancel".