Clariant Color Forecast Says Greens are Back in 2020
- Technology bringing change, both positive and negative
- Consumers struggle to ‘stay normal’
- ColorForward® trends suggest a shift to cooler tones
Muttenz, December 11, 2018 – Clariant, a world leader in specialty chemicals, announces the release of ColorForward 2020, the 14th edition of the annual color forecasting guide for the plastics industry.
While consumer preferences have been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020. In fact, of the twenty colors in the latest edition of ColorForward, five of them are different shades of green. Some are genuine and natural looking, while others seem more artificial or ‘digital.’
That doesn’t mean the 2020 trend colors don’t include some warmth, says Judith van Vliet, ColorWorks® Designer and a leader of the ColorForward team. There are a range of reds, yellows and even a couple of oranges. These tend to be bright and, in many cases translucent or tuned up with special effect pigments.
“There are a lot of things going on in the world these days,” van Vliet explains. “Not all of them are negative, but the sheer volume of ideas, images and information confronting us, and the speed at which it comes at us, can seem overwhelming. Instead of trying to escape, which often seems impossible, people are seeking ways to harden themselves as a sort of emotional self-defense. We see other trends springing from developments in gene modification, increasing surveillance and loss of privacy, and the potential for ultra-high-speed travel.”
The View from Singapore
The ColorForward workshop was held this year at the Clariant ColorWorks center in Singapore. As they have every year since 2006, an international team of Clariant specialists came together for a week-long series of creative exercises aimed at defining four global trend themes that can be expected to influence consumers in the near and mid-term future, and selecting colors or color combinations that evoke an emotional response related to each trend. The result is a unique tool that can be used to help plastic product designers and marketing professionals make more informed color choices.
For more detailed information on the color trends please visit www.clariant.com/colorworks.
® TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES.
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br /> <br /> * Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br /> <br /> * For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br /> <br /> © Trademark of Clariant registered in many countries.<br /> ® 2019 Clariant International Ltd