Clariant introduces brilliant new metallic aesthetic; targets premium packaging


Clariant introduces brilliant new metallic aesthetic; targets premium packaging. (Photo: Clariant)...
  • Masterbatch delivers increased reflectivity in plastics
  • Suits prestige applications in PET bottles
  • Opens new opportunities for designers

Muttenz, February 07, 2020 – Clariant Masterbatches has developed a novel chrome color that opens new opportunities for designers and manufacturers of high-end products, bottles and packaging.

Targeted especially at polyethylene terephthalate (PET) containers, the color is slightly translucent, so it is ideal for applications where it is necessary or desirable for the contents in the bottle to be visible. Yet it has the power to overcome slightly off-color resins, including post-consumer recycled (PCR) PET. In fact, the effect was first demonstrated on bottles made of recycled PET resin.

The team at Clariant ColorWorks™ design and technology centers developed the new color masterbatches in response to growing interest, particularly in the technology sector, for truly metallic looks. Designers recently began focusing on silver and chrome with a liquid feel, explains Judith van Vliet, ColorWorks Senior Designer and a recognized color expert. “You see it a lot in glass and that kind of transparency is also very trendy. Clariant’s new chrome masterbatch develops a look that is the closest I’ve seen to a true metallized effect. It does a very good job of bringing those bright qualities to plastics for use in bottles containing prestige products.”

The secret to achieving the brilliant chrome effect lies in the pigment particle-size distribution and the way it is incorporated into the masterbatch. Reflectivity is dramatically increased compared to more conventional silver or chrome colors.

The chrome effect has other benefits as well, including the way it reacts to laser radiation. Unlike other colors, which turn grey or black under laser radiation and leave a physical, palpable mark on the surface, the chrome pigment simply disappears leaving only the natural transparent polymer behind. “You can create very subtle, elegant markings,” reports Stephanie Dycha, Manager of the ColorWorks center in West Chicago, Illinois. “You get a three-dimensional look, even on very thin sections like those that are typical of injection-stretch blow molded PET.”

The new Clariant liquid-look chrome masterbatch is the first product to arise from NewAesthetix, a new ColorWorks initiative aimed at developing unique color and effect options that deliver aesthetic qualities not normally expected in plastic materials.

“If there is one place that has a mission to try new things, it is ColorWorks,” says Dycha. “That’s because ColorWorks is global – we’re not in just one country or location -- and we’re not just focused on a specific market segment. In fact, we experiment with almost any kind of pigments or effects, even those that may have not been developed originally for application in thermoplastic materials.”

™ TRADEMARK

Request to Clariant

Please enter your contact information so we are able to process your request. Thank you for your interest.

Stefanie Nehlsen
Stefanie Nehlsen
Global Trade Media Relations
+41 61 469 63 63
Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
<br />
* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
<br />
* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
<br />
© Trademark of Clariant registered in many countries.<br />
® 2019 Clariant International Ltd 

You are about to leave the Clariant domain

The link you activated will take you outside the Clariant site in about 10 seconds. If you want to stop this, press "Cancel".