Sustainability Designators in Product Names
HELPING CUSTOMERS MAKE DECISIONS
Being aware of what we use and consume is no passing trend. Global challenges such as climate change are heightening the expectations of consumers, stakeholders and the general public when it comes to sustainable consumption and production.
Clariant is constantly developing its portfolio to add value. Our Portfolio Value Program (PVP) system was developed with its core elements – a criteria catalog and screening process – to bring forward verifiable sustainability benefits and drive ongoing portfolio improvement.
This system enables us to continuously identify and strengthen opportunities for value chain collaboration, engage in dialog with customers and stakeholders, and further add value with sustainability. It is the basis for substantiating specific benefits and for the identification of possible EcoTain® – sustainability excellence – products and solutions. It is also used to identify products that carry sustainability trade names or designators.
Clear sustainability advantages at your fingertips
Clariant’s product sustainability designators help orient customers and value chains to the sustainability benefits of our products and solutions. They can be found across our sustainable product portfolio and target particular market and customer needs.
As well as meeting minimum market expectations on sustainability, products and solutions distinguished with sustainability designators deliver confirmed contributions in some particularly important sustainability areas, for example, renewable resource-based ingredients, plastics recycling and circularity, and water savings.
Aqua
Water savings
Found on products and solutions that support customers and/or the value chain in saving at least 20% water in the direct or end use of their products in comparison to the market standard.
Terra
Renewable feedstock
Found on products and solutions with significant content based on renewable resources, featuring biomass-balance certification or real renewable content of at least 50% RCI (Renewable Carbon Index).
Vita
Natural ingredients
Found on products and solutions based on renewable resources, with real renewable content of at least 98% RCI (Renewable Carbon Index). A biomass-balance approach is not allowed.
Circle
Circular plastics economy
Found on products with the primary purpose to support the reduction, re-use or recycling of plastic products demonstrating a beneficial and validated performance above the market standard.
To learn more about our sustainable products and solutions and how they can benefit you, please visit our pages below.
