Track: Brains + Beauty Neuroaesthetics

Title: Activating the Brain-Beauty Connection: A Multipronged Approach

Speaker: Sophia Bull, Regional Marketing Manager NOAM

At surface level cosmetics themselves can be seen as simply designed for enhancing physical appearance, however increasingly, consumers are discovering the ways they have positive effects on mental well-being too.

Cosmetics can help individuals feel more confident about their appearance, which can lead to better self-esteem and emotional well-being, while the simple task of having a dedicated beauty routine can deliver stress-reducing benefits. The act of physically touching or massaging one’s face or scalp during a beauty routine can also release key hormones that help us feel better.

When it comes to cosmetic formulation ingredients, it's well known that olfactory molecules can influence brain activity, promoting emotions like relaxation or alertness. However, the active ingredients and the texture of a cosmetic formulation can also affect the state of the brain and the perception of sensory stimuli. A dual approach harnessing both an emulsification system and an extract of hyacinth bulb to improve different parameters of emotional well-being will be explored and presented.

• Date: Tuesday, June 3
• Time: 10:35 - 11:00 AM
• Location: 3D02