Clariant launches TexCare™ One Terra, a new polymer technology for ultra-concentrated laundry formulations

• TexCare One Terra, a new multifunctional soil release polymer specifically designed for high-concentrate laundry detergent liquids and capsules, is presented at the SEPAWA Congress 2025 in Berlin, Germany, from 15-17 October 2025
• High compatibility with concentrates combined with superior cleaning performance at low temperatures and reduced dosages supports energy-efficient washing and product compaction
• Innovative solution addresses growing consumer demand for convenient, more sustainable and high-performing laundry products

MUTTENZ, October 15, 2025 - Clariant today unveiled TexCare One Terra, an innovative multifunctional polymer engineered to improve the performance of high-concentrate liquid laundry products, particularly laundry capsules. The latest addition to Clariant's established TexCare product range addresses the growing market trend toward compact laundry formulations while delivering exceptional cleaning effectiveness even at low temperatures and dosages.

"With TexCare One Terra, we're responding directly to the industry's need for innovative solutions that support the evolution toward even more concentrated and compact laundry products without compromising on cleaning performance," said Dr. Christine Oberbillig, Global Marketing Manager Home Care & Sustainability at Clariant. "This next-generation polymer helps our customers develop premium laundry capsules that combine convenience, resource-efficient and superior cleaning power."

TexCare One Terra features a novel chemical structure that provides high compatibility with concentrated capsule formulations, allowing manufacturers to create more effective laundry products. The polymer's multifunctional capabilities bring best-in-class next time cleaning benefits, detergency boost and whiteness maintenance into detergent capsules in a single ingredient.

The new polymer demonstrates remarkable efficiency at low dosages, requiring very low use levels in formulations to deliver significant benefits, supporting manufacturers efforts to further reduce capsule sizes with same effectiveness, even at low washing temperatures and in short wash cycles.

The polymer supports sustainable formulations through high biodegradability and Renewable Carbon Index and the use of waste-based feedstocks, making it a strong contributor to Clariant's and its customers’ sustainability strategies. Due to its superior performance benefits it enables more sustainable washing through energy and water savings, reduced plastic usage, and supporting lower carbon emissions along the value chain. The launch of TexCare One Terra marks a significant step in Clariant's broader commitment to addressing the needs of sustainability-conscious consumers and brands.

For more information on TexCare One Terra, visit Clariant’s Booth 532-534 at the SEPAWA Congress,15-17th October 2025 in Berlin.

In addition, don’t miss the following Clariant presentations:
 

• TexCare One Terra: Next-generation Performance Polymer Delivering Superior Cleaning and Formulation Flexibility for Laundry Capsules – Dr. Xiaoqiang Guo in Room 1 at 09:30 on Wednesday, 15th October.
• Hair Cycling: A Revolutionary Approach to Hair Care – Dr Petra Kudla will present in Room 12+13 at 12:15 on Wednesday, 15th October.
• Alkoxylation: Sustainable Surfactant Innovation - Historical Foundations to Modern Challenges – Dr. Simon Graßl, Auditorium at 16:15 on Wednesday, 15th October.

 

TexCare™ IS A TRADEMARK OF CLARIANT.