Clariant Presents Three Innovative Product Ranges Based on its Secret Code of Beauty Concept at in-cosmetics Asia.

• New Nipaguard® Zero paraben alternative preservative blends
• Plantasens® natural ingredients
• Aristoflex® Velvet polymer for soft, velvety skin feel

Muttenz, October 14, 2013 – Clariant, a world leader in specialty chemicals, is featuring three exciting Personal Care product ranges that are part of the company’s new Secret Code of Beauty concept at the in-cosmetics Asia exhibition in Bangkok, Thailand from October 29 to 31 (Hall 101-103, Booth D30). A presentation by Mildred Estrada, Technical Accounts Manager Clariant Singapore, entitled “Uncover the Secret Code of Beauty with Aristoflex® Velvet” will provide in-depth information on the benefits of the innovative new Aristoflex Velvet polymer and the principles of Clariant’s Secret Code of Beauty.

With the launch of Nipaguard® Zero preservative blends, Clariant is responding to market demand for a reliable and effective alternative to parabens at a comparable price. They are based on Clariant’s novel and patented 100% renewable Velsan® SC synergistic booster. Containing no halogens or formaldehydes, four new Nipaguard Zero blends have been developed for use in rinse-off and leave-on applications, wet wipes and difficult-to-preserve formulations. An Ecocert®-approved option is also available. Extensive testing to meet the highest standards ensures that formulators can have complete confidence in the effectiveness of all four blends to deliver the same levels of performance as traditional preservatives.

Plantasens® natural ingredients surprise the senses naturally. Recently acquired from CRM International, this innovative range includes plant-based actives, unique emulsifiers, waxes and a broad selection of emollients that range from vegetable oils and natural butters to alternatives to silicones, petroleum and lanolin. As the majority of Plantasens products are Ecocert®1-approved, they satisfy the requirements for the development of natural cosmetic products.

Adding a touch of luxury to all skin care formulations through its soft, velvety feel, Aristoflex Velvet is the latest addition to Clariant’s versatile Aristoflex polymer range. Suitable for a broad range of applications, skin types and age groups, this product can be added at any formulation step and is characterized by excellent solvent compatibility. It is ideal for use in clear formulations and comes pre-neutralized and ready to use.

Guido Appl, Head of Sales and Application, Clariant Personal Care Asia Pacific is looking forward to meeting with customers during the exhibition. “We can sit down together to elaborate the latest direction the dynamic markets in Asia are taking and how Clariant’s recent acquisitions and technologies can contribute to new mutual opportunities.”

Secret Code of Beauty concept

Launched earlier this year at in-cosmetics in Paris, the Secret Code of Beauty defines Clariant’s position as a provider of solutions and a leader in the Personal Care market with a focus on hair and skin care.

All products developed in line with Clariant’s holistic new Secret Code of Beauty concept emerge from the unique combination of five codes focused on helping customers achieve new levels of success in Personal Care. Clariant’s portfolio incorporates its passion for sensorial solutions and sustainability, deep consumer and trend insights, innovation power and market expertise.

“Codes are mysterious and powerful,” says Mauro Bergamasco, Head of Global Marketing, Business Unit Industrial & Consumer Specialties, Clariant International Ltd. “Uncovering a code gives strength to its discoverer. Clariant has mastered the Secret Code of Beauty, and we look forward to sharing it with our customers in a strong and productive partnership!”

Visit Clariant at in-cosmetics Asia, Hall 101-103, Booth D30, to discover the five codes and be inspired by what you can achieve.

For more information on Clariant’s Secret Code of Beauty concept, visit: www.personalcare.clariant.com.