Clariant’s Envisioning Beauty kicks off the new ‘20s in fitting style at in-cosmetics global 2020

• New next generation preservation booster combines expertise in Preservation and Naturals
• Spotlight on new active ingredient, sensorial effects and new BeautyForward trends & formulations
• Clariant at in-cosmetics global 2020, Booth V50, March 31 – April 2, Barcelona

Muttenz, January 21, 2020 – Welcome to the Twenties! In keeping with the start of the new decade, Clariant Personal Care announces that at least 20 new premium formulations and products will come from its Envisioning Beauty brand during 2020. And many will debut this spring at in-cosmetics global (booth V50).

Following Envisioning Beauty’s introduction at the 2019 tradeshow, Clariant turns attention for the 2020 Barcelona event to presenting new innovative specialties from three of the brand’s five focus areas, namely preservation, sensorial effects and active ingredients.

Clariant Active Ingredients gets ahead of the crowd, set to kick off its new partnership with French biotechnology company, Plant Advanced Technologies (PAT). Stay tuned for exciting news on an active ingredient making its first appearance at in-cosmetics Global, featuring alongside one further new active for scalp care.

Clariant answers calls from brands and formulators for support in managing the heavily regulated area of cosmetics preservation with the launch of a new next-generation preservation booster. The latest addition to Clariant’s range addresses performance challenges, formulation flexibility and increased natural content in formulations, helping the industry to reduce the amount of preservatives needed to achieve a cosmetics product safe for use.

Plus, Clariant puts the emphasis on formulator convenience when aiming for extraordinary sensorial effects with the launch of a new, easy to access tool highlighting the various benefits offered by its emollients and emulsifiers. New formulations inspired by these ranges will be ready to experience at the booth.

Finally, pride of place among the new introductions, Clariant will treat visitors to the first selection from 13 completely new, inspiring formulations that reflect the changes in consumer consciousness and behavior, and engagement in more active lifestyles and with playful beauty routines, seen in 5 trends from across the globe – all presented in the new BeautyForward edition IV.

Previewing Clariant’s in-cosmetics global 2020 showcase, Ralf Zerrer, Head of Strategic Marketing & Innovation, Business Unit Industrial & Consumer Specialties, comments: “The start of not just a new year but a new decade often heralds a time of transformation, reorientation and forward-thinking. We’re very excited about what the industry can look forward to from ‘Envisioning Beauty’ in 2020. Our new ingredients and formulations will inspire and help formulators and brands to realize new opportunities and be sustainable in their approach to innovating within Personal Care.”

Explore Clariant Personal Care and Envisioning Beauty at in-cosmetics global 2020 Booth V50, March 31 – April 2, 2020, Fira de Barcelona – Gran Via venue, Barcelona, Spain.

Editors can enjoy an exlusive preview on the eve of the show at Clariant’s media event on March 30.