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Home / Company / Brand Portal / LMC architecture
Brand Portal

Design System

The Lucas Meyer Cosmetics brand design is the essence of the brand appearance. This guideline helps you by achieving consistent branding and clarity. The simple layout system in combination with our corporate design principles make it easier to understand the value proposition or benefits.

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DESIGN SYSTEM

Design Elements

Our core design elements build the base for a consistent and cohesive design system – fully flexible and always recongnizable within the CLARIANT brand family. Deep dive into the design elements to get all the information you need to start with creating brand assets.

 
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More about our logo

 
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More about our outline Spark - our progressive keyvisual

 
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More about our flexible layout system

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More about our typography

 
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More about our imagery

 

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More about our three hierarchy levels

The image shows a color matching puzzle with three pairs of circles. Each pair consists of one circle with a black outline and one filled circle. The goal is to match the filled circles with the outlined circles based on color.

- The top pair has a light blue outlined circle and a smaller teal filled circle.
- The bottom row has three pairs:
  - Left pair: outlined circle with a periwinkle blue filled circle.
  - Middle pair: outlined circle with a peach filled circle.
  - Right pair: outlined circle with a teal filled circle.

Below the pairs, there are 16 colored circles arranged in two rows, presumably for selecting colors to fill the outlined circles.

Would you like me to help you solve the puzzle or provide more information about the colors?

More about our colors

 
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More about our line graphics and tables

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