Home & Garden

Living Lagom at Home for Sustainability and Balance

After becoming both a buzzword and a global lifestyle phenomenon, by now, most of us probably know about the Danish concept of hygge, an idea all about comfort, contentment and coziness. But, as we settle into 2019, move over hygge and enter lagom, another Nordic concept that is increasingly being associated with sustainability at home and in the nature around us. 

The Swedish word lagom can have different meanings but is often described as finding a comfortable, balanced and manageable way to do things or “not too little, not too much, just right.” And, when it comes to interior or garden design, this ethos hits the sweet spot of several of 2019’s biggest home decorating and gardening trends, all centred around sustainability. 

We all want the spaces and rooms in our homes to be welcoming, embracing and a joy to live in and, nowadays, for constantly increasing numbers of us, that goes beyond colours, materials and ambiance. One of the top interior design trends of 2019 is sustainability, whether that means less is more, whether it’s about the strategic and purposeful use of ecologic or low impact materials or, for example, just consciously avoiding single use plastics. This focus on sustainability has also driven another of 2019’s design trends - a growing preference for earthy tones and natural materials, particularly timber that is sustainably sourced, for wooden flooring and bespoke, nature-inspired furniture.

Many designers see 2019 as the year that sustainable design will start to scale-up and be accessible to a broad public, a sentiment that Director of Lifestyle and Interiors at trend forecaster WGSN, Lisa White, sees as part of a wider eco-consicious trend, “Sustainability is finally starting to scale, and is not just for liberal do-gooders or eco-conscious warriors.” Helping to drive this change are millenials. A survey conducted by the Conference Board® Global Consumer Confidence in collaboration with Nielsen found that millennials are more likely than Baby Boomers (53% vs. 34%) to forgo a brand in order to buy products that are environmentally friendly. Plus, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

This is a trend reflected outside our homes too, with the past few years seeing the shifting consciousness of gardeners to embrace the concept of lagom, through the importance of valuing and protecting nature and the need for sustainability in a world of finite resources. As with interior design materials, gardeners are increasingly making conscious product and plant choices as they look to create authentic, ecological, ethical and value-added spaces. 

Clariant Image Blog Home And Garden House 20190416

The UK’s Society of Garden Designers says that a key 2019 trend is to design and develop gardens that will respond to climate change impacts and contribute to healthy and eco-friendly living spaces. More broadly this is part of the focus on the right materials rather than materialism, for example using naturally authentic timber and metal furniture, gates, railings, choosing native, climate and water resiliant plants and shrubs, or deliberately ensuring the use of certified and eco-friendly products. 

As a responsible and innovative specialty chemical company, Clariant has long been at the forefront of industry sustainability, recognising the need to not only respond to these trends and consumer demands, but to lead them. Clariant’s latest innovations and its development of more and more eco-labelled products shows that we can all move towards creating healthier homes and outdoor spaces, be in vogue at the same time, and give back to our planet to help nature continue to nurture us. 

Whilst it is the Swedish word ‘lagom’ that has entered the global lexicon, similar phrases and concepts exist in Russian, ancient Greek, Arabic and even Thai, showing it’s a truly universal idea. And it needs to be. Sustainability is for, and about, us all because we all share the same planet. We can all make small and big differences every day if we start living lagom. 


Find out more about Clariant’s Dispersogen®SP Plus, a biocide and VOC/SVOC1-free 2-in-1 additive, accepted under Blue Angel certification of  indoor wall paints, one of the most stringent ecolabels; Clariant’s New Ceridust®1060 TP,is a 100% renewable natural wax additive, based on non-food competing resources and Licocene®PE MA 4351,all products that will help to create truly sustainable spaces.

Stefanie Nehlsen
Stefanie Nehlsen
Competence Center Global Media & Events
+41 61 469 63 63

Anfrage an Clariant

  • ECS 2019

    At Clariant we are strongly dedicated to continuously improving our paints and coatings portfolio. Our manifold products and solutions are directly shaped by our passion to always optimize and innovate. We hope to see you in Nuremberg booth 7-123, hall 7. Stay tuned for further updates. Mehr


Ihre E-Mail-Adresse *

Anfrage an Clariant

Bitte geben Sie Ihre Kontaktinformationen ein, damit wir Ihr Anliegen bearbeiten können. Vielen Dank für Ihr Interesse.

Contact Us
Contact Us
Online Communications Team
Diese Informationen entsprechen unserem aktuellen Wissensstand und geben Auskunft über unsere Produkte und mögliche Anwendungszwecke. Clariant gewährt weder stillschweigend noch ausdrücklich eine Garantie bezüglich der Richtigkeit, Angemessenheit, Vollständigkeit oder Fehlerfreiheit der Informationen und übernimmt keine Haftung in Verbindung mit der Nutzung dieser Informationen. Es liegt im Verantwortungsbereich des Produktanwenders, die Eignung der Produkte von Clariant für die entsprechende Anwendung zu bestimmen.<br />
<br />
* Durch keine Aussagen in diesen Informationen werden die Allgemeinen Geschäftsbedingungen von Clariant aufgehoben, die weiterhin gelten, sofern nichts anderes schriftlich vereinbart ist. Alle Rechte an geistigem bzw. gewerblichem Eigentum sind zu wahren. Aufgrund möglicher Änderungen an unseren Produkten sowie Änderungen in geltenden nationalen und internationalen Verordnungen und Gesetzen kann sich der Stand unserer Produkte ändern. Materialsicherheitsdatenblätter mit Sicherheitsvorschriften zur Anwendung oder Lagerung von Produkten von Clariant sind auf Anfrage und in Übereinstimmung mit geltenden Gesetzen erhältlich. Die Informationen in den entsprechenden Materialsicherheitsdatenblättern müssen vor der Anwendung dieser Produkte gelesen werden. Wenden Sie sich für weitere Informationen an Clariant.<br />
<br />
* Für Verkäufe an Kunden mit Wohnsitz in den USA oder Kanada gilt darüber hinaus Folgendes: Ohne ausdrückliche oder stillschweigende Garantie für Produkte oder Services jeglicher Art hinsichtlich Handelstauglichkeit oder Eignung für einen bestimmten Zweck.<br />
<br />
© In vielen Ländern eingetragene Marke von Clariant.<br />
® 2019 Clariant International AG 

Sie sind im Begriff, die Webseite von Clariant zu verlassen.

Über den von Ihnen aufgerufenen Link verlassen Sie in ungefähr 10 Sekunden die Clariant-Seite. Wenn Sie diesen Vorgang aufhalten möchten, klicken Sie auf »Abbrechen«.