Redefining Eden
The lines between male and female are blurring. With the rise in media and blogs celebrating the rejection of gender stereotypes and saluting gender-neutral styles, efforts to codify our new reality are evident in everything from bathroom signs to the gender options on Facebook. This paradigm shift has led to a new growth in gender-neutral beauty products. Beauty brands need to re-evaluate the traditionally “female” products as male skin-and-hair beauty regimens become more complex. The Neutral Facial Cleanser, for example, embraces this shift offering a no-rinse formula that leaves skin cleansed and hydrated for consumers on the go.
![redefiningeden-visual](/-/media/Images/Business-Units/ICS/Personal-Care/Beauty-Forward/3/redefiningeden_visual.png)
Inspiring formulations
Skin and hair pomade
Neutral facial cleanser
After shampooing and drying, massaging hair with this light textured balm mimics skin’s natural repair mechanisms and maintains hair density.
![re_skinhairpomade](/-/media/Images/Business-Units/ICS/Personal-Care/Beauty-Forward/3/re_skinhairpomade.png)
This cleanser-hydrator combo can take on any type of dirt and is to be lathered on hair or massaged gently on dry, sensitive or mature skin with a wipe or towel. No need to rinse, perfect when out and about.
![re_neutralfacialcleanser](/-/media/Images/Business-Units/ICS/Personal-Care/Beauty-Forward/3/re_neutralfacialcleanser.png)
Ingredients
Ingredients
My synchronizer Face Roll On
We designed an anti-fatigue face roll on characterized by a watery and silky sensory. It’s travel-friendly due to its sized and approved for the Chinese market.
![CLA_BFIII_France_Product_88x218](/-/media/Images/Business-Units/ICS/Personal-Care/Beauty-Forward/France-Redefining-Eden/CLA_BFIII_France_Product_88x218.jpg)