Self-care Shower Collection
‘Everything’ you need for the ‘everything shower’
The bath and shower habits of today’s consumers can look starkly different from those of the past. With self-care and wellness being so in focus for beauty consumers of all ages, showers are turning into a ritualistic moment to indulge and treat ourselves to the care we deserve! And thanks to TikTok, the discovery of the ‘everything shower’ has taken the personal care industry by storm. This collection of six formulations features novel ingredients and unique formats to bring wellbeing and nourishment to your self-care shower ritual.
Rare GEM
Cleansing Body Bar
Experience a ‘gem’ of a cleanse with our new body wash bar! This concentrated cleanser format delivers a creamy lather and soft after-feel on skin thanks to high conditioning mild surfactant, GlucoTain® GEM.
Body Buff
Creamy Exfoliating Body Wash
Get the ‘best of both’ with our new Creamy Exfoliating Body Wash. Our Body Buff thoroughly cleanses while softening thanks to the inclusion of Beraca Acai Seed Scrub and specialty Beraca butters—for glowing and moisturized skin.
Clean Slate
Restoring Pre-poo Treatment
Sometimes your hair just needs some extra TLC. For the heavy-duty gym days, or the days where product build-up has reached its max, a pre-shampoo treatment can be that added step to give your hair a refresh.
Mother Nuture
Deep Conditioning Hair Mask
With its rich texture and indulgent vanilla scent, the Mother Nurture – Deep Conditioning Hair Mask features our novel conditioning agent, Genadvance® Hydra acting like a cool drink of water for dry and dehydrated hair, while Genadvance SPA delivers optimal hair softening.
Soft Serve
Scoopable Shave Balm
Any good shaving routine starts with the right products. But what if your old, usual shaving cream was reimagined to a silky, spreadable shave balm? Enter our Soft Serve – Scoopable Shave Balm, designed to properly prep skin for shaving with a unique, easy-to-apply texture and waterless ingredients.
Smooth Operator
Post Shave Body Cream
A silky after-shower body moisturizer that will give you the confidence to bust some #smoothmoves. Specifically designed with Ethience® Protect to decrease redness after shaving, this body cream will have your post-shave areas hydrated and moisturized.
