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Home / Products & Industries / Beauty & Personal Care Ingredients / Beauty & Personal Care Trends / PURE
Beauty and Personal Care Trends
Summarize

Pure

Let's learn to unlearn

Over-stimulated, over-complicated, walking the same beaten path over and over again—it’s time to start over! The new purist is calm and collected, works from scratch, and takes only the best values forward. Intuitively, she listens to her spirit, reconnects the dots and prevails with a quiet confidence. She thinks outside the jar, stays fluid like water and achieves a new kind of purity: clean, essential and fresh as every great, new idea. While searching for innovation, the new purist appreciates the simple things in life: nature, sophistication, as well as a refined skin care texture.

Concepts

No make up

Studies show that disruption of our natural skin microbiome may be a driving factor for skin inflammation1. Are you troubled by skin ecology? If so, try our latest Clariant Naturally Pure skin care collection.
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Be your moment

Humidity, pollution and ageing can have an adverse effect on hair, resulting in poor hair manageability. Want to be in control of your own hair? Introducing our Clariant hair care collection Re-Shape Control.
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Inspiring formulations

Skin cream gel

The unique light weight emulsifier free face gel-cream formula absorbs quickly, like a gel, but has the long-lasting, intense moisturizing power of a cream. It boosts skin's hydration level and locks it in all day.

Hair conditioner

Combined best in class Hair conditioner agents with unique newly explored ingredients from human heritage that restore hair back to health.

Bounce cream

The new purist looks to achieve great skin by using products with a truly novel texture. The right combination of rheology modifiers offer a bouncy texture in this cream, while allowing it to deliver intense skin hydration and a beautiful healthy glow.

Discover the other trends

Just click one of the links the reach the other trends.
  • LOOK
    »Bling« is back—and fame, glitter and gold count.
    more
  • CARE
    It’s important to expand your senses—because you never know how good you could feel.
    more
  • DARE
    I am ambitious, sexy, daring, independent and simply myself.
    more
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