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Advanced hair care

Genadvance® Life

Genadvance® Life (INCI: Polyquaternium-116 and Butylene Glycol) brings hair back to life. Providing shine and volume without making hair frizzy, it’s a breath of life for thin and limp hair. Genadvance® Life is a new eco-friendly solution, applicable in many hair care formats, especially in silicone-free products.

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New formulation formats with Nadine

GENADVANCE® LIFE

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Genadvance® Life targets 4 key benefits

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EcoTain® is our label for sustainability excellence products and solutions showcasing best-in-class performance. They highlight our contributions to a sustainable future and add value to our customers and society as a whole.

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the Genadvance® range

  • Genadvance® Repair Conditioning Agent
    Genadvance® Repair (Quaternium-98) is a hair conditioning agent that restores damaged hair to its healthy state, making it sleek and smooth.
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  • Genadvance® Hydra
    Genadvance® Hydra (Lauryl/Myristyl Polyrinicinoleate & Glycerin) is a natural moisturizing ingredient, delivering a great after-feel on dry hair.
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