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Advanced hair care
Genadvance™ Life
Genadvance™ Life (INCI: Polyquaternium-116 and Butylene Glycol) brings hair back to life. Providing shine and volume without making hair frizzy, it’s a breath of life for thin and limp hair. Genadvance™ Life is a new eco-friendly solution, applicable in many hair care formats, especially in silicone-free products.

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Genadvance™ Life targets 4 key benefits
EcoTain™ is our label for sustainability excellence products and solutions showcasing best-in-class performance. They highlight our contributions to a sustainable future and add value to our customers and society as a whole.

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